Ganni

Ganni
Product typeClothing, Shoes & Accessories
OwnerL Catterton (51%), Ditte Reffstrup, Nikolaj Reffstrup
CountryCopenhagen
Introduced2000
Websitewww.ganni.com

Ganni is a Danish contemporary ready-to-wear fashion brand.[1] Founded in 2000 by gallerist Frans Truelsen, it gained recognition as a designer label in the late 2010s under the leadership of Nicolaj and Ditte Reffstrup.[2] The company's main fashion house focuses on ready-to-wear T-shirt, pants, silhouettes, elasticized straps, waistbands, and ruching.[3][4][5] Ganni has multiple outlets spread in and around Copenhagen,[6] and 25 stores in the US.[7]

History

Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000.[8] In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands.[9] Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master's degree at IT University of Copenhagen,[9] is a former technology entrepreneur.[10] Private equity firm L Catterton acquired a 51% stake in the company in 2017.[11] In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO.[12]

Harper's Bazaar described Ganni as positioned between fast-fashion retail and haute couture.[2] Ganni is one of the top 20 best-selling brands on Net-a-Porter. By 2017, the brand's annual revenue was £35 million, and as of 2019 it was £75 million.[13]

Marketing

In 2019, the brand launched a Denmark-wide initiative called Ganni Repeat in which garments could be rented in Copenhagen for up to three weeks at a time. At Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in partnership with Levi's. Entitled "Love Letter," the rental-only joint collection consists of upcycled denim pieces.[14] Ganni has collaborated with various creative-industry partners on limited-edition collections. Some examples include a range of jackets, a coat and a vest, with Icelandic 66 ° North, an outdoor clothing brand.[15][16] Footwear collection with Diemme, a shoe making brand.[17] An upcycled collection designed with Ahluwalia, a menswear design.[18][19]

In April 2024, Ganni collaborated with Paloma Elsesser on a size-inclusive line. The Paloma Elsesser x GANNI capsule collection was announced to be available, starting from 17 April 2024, in EU sizes 32-52.[20]

Ganni has a podcast where host Marjon Carlos speaks to different creative artists about their interests, life and activities.[21]

References

  1. ^ Ilyashov, Alexandra. "This Scandinavian Brand Is Responsible for Pretty Much Every Major Trend Right Now". Glamour. Retrieved 2018-10-11.
  2. ^ a b "Why authenticity has been the key to Ganni's huge success". Harper's BAZAAR. 2018-09-18. Retrieved 2018-10-11.
  3. ^ "Ganni Copenhagen Spring 2022 Collection". Vogue. 2021-08-12. Retrieved 2022-04-25.
  4. ^ "GANNI Launches Its Genderless "SOFTWARE" Collection". HYPEBEAST. 2022-01-26. Retrieved 2022-04-25.
  5. ^ "Ganni launches capsule collection made from reworked materials". www.voguescandinavia.com. Retrieved 2022-04-25.
  6. ^ "Stores". Ganni a/s. Retrieved 2022-04-25.
  7. ^ Lockwood, Lisa (November 22, 2024). "Ganni, the Fast-growing Danish Fashion Brand, Arrives on Madison Avenue". Women's Wear Daily.
  8. ^ Schneier, Matthew. "Out to Lunch With the Women of Ganni".
  9. ^ a b "Nicolaj & Ditte Reffstrup". The Business of Fashion.
  10. ^ "On a Runway in Copenhagen, Dancing in the Rain". New York Times.
  11. ^ "L Catterton Acquires Majority Stake in Ganni". Business of Fashion. 14 December 2019.
  12. ^ Ganni taps new CEO Vogue
  13. ^ "On a Runway in Copenhagen, Dancing in the Rain". New York Times. August 13, 2019.
  14. ^ Bobb, Brooke. ""Worn by Many but Owned by None": Ganni and Levi's Launch a Rental Denim Collaboration". Vogue. Conde Nast.
  15. ^ marts 2019, Af Amira Høg Daimar-15 (2019-03-15). "Nu lander Gannis hypede samarbejde". Costume.dk (in Danish). Retrieved 2022-04-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. ^ "Here's Your First Official Look at the GANNI x 66°North SS19 Jacket Collabs". HYPEBAE. Retrieved 2022-04-25.
  17. ^ "GANNI x Diemme". Diemme Footwear. Retrieved 2022-04-25.
  18. ^ Seward, Mahoro (2021-04-19). "Ganni x Ahluwalia is the unexpected collab we needed". i-D. Retrieved 2022-04-25.
  19. ^ "Ganni Reveals an Upcycled Collection Designed With Ahluwalia". Vogue. 2021-04-16. Retrieved 2022-04-25.
  20. ^ "GANNI is collaborating with Paloma Elsesser on a size-inclusive range". Rushh. Retrieved 26 April 2024.
  21. ^ "GANNI Talks-podcasts | Podcasts om mode og kultur | GANNI DK". Ganni a/s (in Danish). Retrieved 2022-04-25.
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