Future Readiness Indicator

The Future Readiness Indicator is an indicator developed by the IMD Center for Future Readiness.[1][2][3] It assesses large publicly listed companies on their preparedness for future trends using historical data to compare innovation, resilience, and growth. Companies receive a composite score and are ranked within their respective industries.[4][5] It was developed by Howard Yu in 2021 and covers 182 companies across six different industries.[6]

History

The Future Readiness Indicator was developed in 2021 by Howard Yu, with some rankings backdated to 2010 for analytical purposes only.[7]

Methodology

The ranking derives from seven primary, equally-weighted factors: financial indicators, projected growth, business diversification, workforce diversity/ESG, R&D, innovation outcomes, and liquidity/debt status, totaling 33 distinct variables.[8][9]

The data is publicly accessible from company outlets, news sources, and thematic reports. Factiva, CrunchBase, Espacenet, Sustainalytics, and Google Trends also supplement data collection.[8][10]

The indicator is calculated by collecting each company's historical data, performing computations for each variable, standardizing criteria data, aggregating variables into main factors, and assigning an overall ranking.[10] Each company is ranked from 1 (best) to n (worst, n=sample size) on a 1-100 scale.[8]

Rankings

Automotive

Company 2025[11] 2024[12] 2023[13] 2022[14] 2021[15] 2020[13] 2019[13] 2018[13] 2017[13] 2016[13] 2015[13] 2014[13] 2013[13] 2012[13] 2011[13] 2010[13]
BYD 1 2 2 5 14 13 15 16 18 18 17 18 17 17 18 18
Tesla 2 1 1 1 1 1 1 2 3 5 10 6 4 16 11 10
Geely 3 17 17 10 9 – – – – – – – – – – –
Li Auto 4 9 7 14 – – – – – – – – – – – –
Kia Motors 5 8 18 16 16 18 18 18 17 17 18 15 16 12 13 16
Volkswagen 6 3 3 3 6 8 5 13 11 9 7 5 10 9 10 6
Toyota 7 11 10 2 2 3 2 1 2 2 1 1 1 1 1 2
XPeng 8 15 6 12 – – – – – – – – – – –
General Motors 9 7 9 11 11 12 11 4 4 3 6 3 3 2 2 1
Ford Motors 10 6 5 7 4 4 3 3 1 1 2 2 2 3 3 3

Consumer packaged goods

Company 2025[16] 2024[12] 2023[17]
L'Oréal 1 1 3
Coca-Cola 2 2 1
Unilever 3 5 7
Procter & Gamble 4 3 2
Nestlé 5 4 4
Colgate-Palmolive 6 9 11
Beiersdorf 7 – –
Diageo 8 6 5
PepsiCo 9 11 13
Monster Beverage 10 12 18

Fashion

Company 2024[18] 2023[19] 2022[20] 2021[20]
Hermès 1 2 4 3
LVMH 2 4 5 6
Inditex 3 8 13 15
Nike 4 1 1 2
Lululemon 5 7 2 1
Kering 6 3 3 5
Richemont 7 6 6 8
Prada 8 10 10 –
Zalando 9 5 7 –
Adidas 10 14 12 12

Financial services

Company 2025[21] 2024[12] 2023[22] 2022[23] 2021[24] 2020[22] 2019[22] 2018[22] 2017[22] 2016[22] 2015[22]
Mastercard 1 1 1 1 1 1 1 1 1 1 1
DBS Bank 2 3 4 5 6 6 6 5 5 5 9
Visa 3 2 2 2 2 2 2 2 2 2 2
JPMorgan Chase 4 4 3 3 13 12 7 7 10 7 7
Coinbase 5 8 – – – – – – – – –
Progressive 6 12 – – – – – – – – –
HSBC 7 6 10 14 22 21 22 19 20 18 22
Zurich Insurance 8 9 8 13 8 – 8 9 6 9 17
Allianz 9 16 12 17 10 – – – – – –
Block, Inc. 10 10 6 6 – – – – – – –

Pharmaceutical

Company 2024[25] 2023[26] 2022[27]
Roche 1 5 1
Novo Nordisk 2 7 13
Eli Lilly and Company 3 3 7
AstraZeneca 4 2 3
Novartis 5 4 5
Johnson & Johnson 6 8 8
Bristol Myers Squibb 7 6 4
Merck & Co. 8 9 9
Pfizer 9 1 2
Gilead Sciences 10 14 14

Technology

Company 2024[28] 2023[29] 2022[30] 2021[31][32]
Nvidia 1 2 3 6
Microsoft 2 1 2 3
Meta Platforms 3 3 6 4
Alphabet 4 4 1 1
Apple 5 5 5 9
Amazon 6 10 4 2
AMD 7 8 8 5
Qualcomm 8 14 9 17
SAP 9 19 25 19
Netflix 10 12 29 7

Travel

Company 2025[33]
Booking Holdings 1
Airbnb 2
Marriott 3
Trip.com 4
Hilton 5
Expedia 6
Delta Air Lines 7
Royal Caribbean 8
Carnival 9
Ryanair 10
IAG 11
Singapore Airlines 12
IHG Hotels & Resorts 13
Turkish Airlines 14
Hyatt 15
United Airlines 16
H World 17
Accor 18
easyJet 19
Travel + Leisure 20

References

  1. ^ Cabral, Alvin R. (May 16, 2023). "Tesla ranked top future-proof automotive company". The National.
  2. ^ "Roche et Richemont parmi les compagnies les mieux parées à affronter 2023 selon IMD". L'Agefi. 2025.
  3. ^ Montebello, Leah (15 December 2021). "Apple struggles to keep pace with Google and Amazon according to new study on future readiness". City A.M.
  4. ^ Peel, Antonia Garrett. "Four lessons from the world's most 'future-ready' businesses". Management Today.
  5. ^ Peel, Antonia Garrett (2024-11-27). "Three hallmarks of a 'future-ready' business". Management Today. Retrieved 2024-12-26.
  6. ^ Nguyen, Britney (2024-11-25). "Meta could outdo Google in the AI transformation, professor says". Quartz. Retrieved 2024-12-26.
  7. ^ "Chinese carmakers gather steam as innovation thrives, expert says". China Daily.
  8. ^ a b c "Our Research Methodology - IMD business school for management and leadership courses". www.imd.org.
  9. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  10. ^ a b Yu, Howard; Shan, Jialu; Boutalikakis, Angelo; Tempel, Lawrence; Balian, Zuriati (March 21, 2022). "What Makes a Company "Future Ready"?". Harvard Business Review.
  11. ^ "IMD Future Readiness Indicator - Automotive 2025".
  12. ^ a b c "IMD Future Readiness Indicator - 2024". www.imd.org.
  13. ^ a b c d e f g h i j k l "IMD Future Readiness Indicator - Automotive 2023". www.imd.org.
  14. ^ "Automotive 2022 - IMD business school for management and leadership courses". www.imd.org.
  15. ^ "Automotive 2021 - IMD business school for management and leadership courses". www.imd.org.
  16. ^ "IMD Future Readiness Indicator - Consumer packaged goods 2025".
  17. ^ "IMD Future Readiness Indicator - Consumer packaged goods 2023". www.imd.org.
  18. ^ "IMD Future Readiness Indicator - Fashion Industry 2024". www.imd.org.
  19. ^ "IMD Future Readiness Indicator - Fashion Industry 2023". www.imd.org.
  20. ^ a b "IMD Future Readiness Indicator - Fashion Industry 2022". www.imd.org.
  21. ^ "IMD Future Readiness Indicator - Financial Services 2025".
  22. ^ a b c d e f g "IMD Future Readiness Indicator - Financial Services 2023". www.imd.org.
  23. ^ "Finance 2022 - IMD business school for management and leadership courses". www.imd.org.
  24. ^ "Financial services 2021 - IMD business school for management and leadership courses". www.imd.org.
  25. ^ "IMD Future Readiness Indicator - Pharma 2024". www.imd.org.
  26. ^ "IMD Future Readiness Indicator - Pharma 2023". www.imd.org.
  27. ^ "IMD Future Readiness Indicator - Pharma 2022". www.imd.org.
  28. ^ "IMD Future Readiness Indicator - Technology 2024". www.imd.org.
  29. ^ "IMD Future Readiness Indicator - Technology 2023". www.imd.org.
  30. ^ "IMD Future Readiness Indicator - Technology 2022". www.imd.org.
  31. ^ "IMD Future Readiness Indicator - Technology 2021". www.imd.org.
  32. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  33. ^ "IMD Future Readiness Indicator - Travel 2025". www.imd.org.
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