FullBeauty Brands

FullBeauty Brands
FormerlyOneStopPlus Group
IndustryOnline retail
Founded1901
Headquarters
New York City
,
U.S.
Area served
Nationwide
Key people
Jim Fogarty, CEO
ProductsWomen’s plus-size clothing, intimates, sleepwear, swimwear, shoes & accessories; men’s big-and-tall clothing
Websitewww.fbbrands.com

FullBeauty Brands Operations, LLC is an umbrella holding company with multiple brands focusing on women’s plus-size apparel, men’s big-and-tall clothing, intimates, sleepwear, swimwear, shoes and accessories, beauty and home furnishings. Its brands include: Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, June & Vie, ellos, Swimsuits For All, BrylaneHome, KingSize, Full Beauty OUTLET, OneStopPlus, CUUP, Dia & Co, avenue and Joe Browns.[1][2]

History

FullBeauty Brands was founded in 1901 in New York City.[3] In 1924, the company launched its first fashion catalog. In 1941, the mail-order business moved to Indiana, where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield.[4]

Over the decades, the company grew by acquiring and creating over a dozen brands, mainly but not exclusively in the plus-size category.[1] Its first acquisition was the 1982 purchase of Roaman’s, a women’s plus-size clothing company.[5] Through the 1990s and 2000s the company expanded, acquiring and launching numerous brands, including one in home furnishings.


FullBeauty Brands acquisitions and launches (1995–2025)
Brand or

Company

Category Launched

or Acquired

avenue Plus-size affordable fashion for women, sizes 14-36 Acquired[6]
BrylaneHome Affordable home furnishings and décor Launched[7]
Catherines Contemporary plus-size women’s fashion focused on fit Acquired[8]
CUUP Plus-size lingerie and intimates, A-H cups and 30-50 band sizes Acquired[9]
Dia & Co Fashion-forward plus-size women's designs, includes hundreds of brands, sizes 10-32 Acquired[1]
ellos Women’s minimalist Swedish-inspired fashion design, sizes 10-44 Acquired
ELOQUII Plus-size casual, evening and outerwear for women, sizes 14-32 Acquired[10]
Fullbeauty OUTLET Low-priced women's plus-size and men's big-and-tall clothing Launched
Jessica London Women’s work and casual clothing, sizes 12-44 Acquired[11]
Joe Browns Fashionable plus-size clothing with British flair Acquired
June & Vie Women’s plus-size fashion clothing, sizes 10-32 Acquired[11]
KingSize Big and tall men’s clothing, sizes to 10XL Acquired
OneStopPlus Online mall with 100s of brands, plus-size clothing, shoes, and swimwear Launched[12]
Roaman's Plus-size women's fashions in sizes 12-44 Acquired
Swimsuits For All Women's plus-size swimwear, sizes 4-44 & DD+ bra cups Launched[11]
Woman Within Plus-size women's casual wear, sized 12-44 Launched[11]

Ownership

In February 2013, the company, then known as OneStopPlus Group, was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded as FullBeauty Brands.[13] In October of that year, FullBeauty Brands was acquired by Apax Partners, a European buyout firm.[14][15] Since 2019, FullBeauty has been majority-owned by Goldman Sachs, Oaktree Capital Management, and Clearlake Capital Group.[1]

FullBeauty Brands’ Collaborations

  • In 2024, OneStopPlus partnered with the Fashion Institute of Technology to encourage young fashion designers to pursue careers in the plus-size fashion industry.[16]
  • On September 26, 2024, ELOQUII announced a collaboration with Kate Spade New York to create a plus-size, limited-edition assortment of ready-to-wear for the holiday season.[17]
  • In 2023, plus-size model, Emme and Syracuse University collaborated with OneStopPlus to hold a competition for fashion design students to create "the next 'It' style for curvy women." The contest was part of Emme's Fashion Without Limits body-positivity initiative.
  • On May 4, 2022, size-inclusive swimwear brand Swimsuits For All launched an on-air and online collaboration with QVC designer, Kim Gravel.[18]

Support for body positivity

FullBeauty has supported body positivity in promoting plus-size messaging.[19] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumers' perceptions of size and shape as they related to beauty through the positive portrayal of plus-size women.[20] Meghan Trainor partnered with the company in the campaign.[20][21] In 2023, Swimsuits for All launched its “All for You” campaign which followed a diverse group of six plus-size professional women on their journey to self-acceptance and finding the perfect swimwear fit.[22]

References

  1. ^ a b c d Clark, Evan (April 4, 2024). "FullBeauty Is Building a Plus-size Fashion Empire". Penske Business Corporation. Women's Wear Daily - Los Angeles. p. 2. Retrieved 16 October 2025.
  2. ^ "FULLBEAUTY Brands, Inc.: Private Company Information - Businessweek". Bloomberg.com. Retrieved 2015-10-10.
  3. ^ "Our History | FULLBEAUTY Brands". 2013-10-02. Retrieved 2025-09-17.
  4. ^ "Our History | FULLBEAUTY Brands". Fbbrands.com. 2014-06-20. Retrieved 2015-10-10.
  5. ^ "Limited Seeks Roaman's". New York Times. November 9, 1982. p. 6. Retrieved 23 October 2025.
  6. ^ Singh, Prachi (2024-06-19). "FullBeauty acquires US-based plus-size retailer Avenue". FashionUnited. Retrieved 2024-06-22.
  7. ^ Del Franco, Mark (December 2003). "Brylane: How a Big Fish Is Getting Bigger". Vol. 20, no. 13. Penton. Catalog Age. p. 1. Retrieved 18 October 2025.
  8. ^ Moin, David (November 12, 2020). "Ascena Auctions Off Justice IP and Assets". WWD.com. Penske Business Corporation. p. 18. Retrieved 18 October 2025. ...sold Catherine's intellectual property assets to FullBeauty Brands
  9. ^ James, Dani (July 20, 2023). "Cuup acquired by FullBeauty Brands". Tech Target Inc. Retail Dive. Retrieved 16 October 2025.
  10. ^ Murphy, Aislinn (April 21, 2023). "Walmart to sell Eloquii digital brand to FullBeauty". FoxBusiness.com. FOX News Network LLC. Retrieved 18 October 2025.
  11. ^ a b c d James, Dani (August 8, 2023). "FullBeauty Brands looks to acquisitions to attract younger customers". RetailDive.com. TechTarget, Inc. Retrieved 19 October 2025.
  12. ^ Lockwood, Lisa (June 28, 2023). "Emme, Syracuse University Team Up With OneStopPlus for Competition". Penske Business Corporation. Women's Wear Daily. p. 24. Retrieved 19 October 2025.
  13. ^ Canada, Hillary (2015-08-18). "Apax Buying Controlling Stake in FullBeauty Brands". Pevc.dowjones.com. Archived from the original on 2016-02-02. Retrieved 2015-10-10.
  14. ^ Dunford, Thomas (2015-10-07). "The Morning Leverage: TPG Closes $2 Billion Real-Estate Fund". WSJ. Retrieved 2015-12-03.
  15. ^ Idzelis, Christine (12 November 2015). "A Tale of Two Loan Markets". Bloomberg. Retrieved 2015-12-03.
  16. ^ "2023-2024 Student Award Winners - The Curvy Awards by OneStopPlus Student Design Contest". FITNYC.edu. Fashion Institute of Technology. Retrieved 19 October 2025.
  17. ^ Danzinger, Karen N. (October 3, 2024). "Kate Spade Is Missing The Plus-Size Market. Eloquii Collaboration Fixes That". Forbes.com. Whale Media Investments. Retrieved 9 October 2025.
  18. ^ "QVC Survey Reveals the Importance of Size Inclusivity in Swimwear, an On-going Pain Point for Women,". QVC.com. Retrieved 2 October 2025.
  19. ^ Zulch, Meg (27 December 2015). "This Holiday Clothing Ad From Full Beauty Is Ridiculously Body Positive". www.bustle.com. Retrieved 2016-10-11.
  20. ^ a b Reed, Sam (13 October 2015). "Meghan Trainor Fronts Fullbeauty Brands' #Ownyourcurves Campaign". The Hollywood Reporter. Retrieved 2016-10-11.
  21. ^ Vena, Jocelyn (March 25, 2015). "Meghan Trainor Announces Partnership with FullBeauty Brands". Billboard. Retrieved 2016-10-11.
  22. ^ Lockwood, Lisa (April 13, 2023). "Swimsuits For All Reveals 'All For You' Campaign Featuring Katie Sturino". Fairchild Publishing LLC. Women's Wear Daily. p. 17. Retrieved 5 October 2025.

FullBeauty | KingSize | Jessica London | BrylaneHome | OneStopPlus | Swimsuits For All | ellos | Catherines | June & Vie | ELOQUII | CUUP | Dia & Co | avenue | Joe Browns | Woman Within | Roaman's | Fullbeauty OUTLET

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