Fly By Jing

Fly By Jing is a brand of chili crisp created by American entrepreneur Jing Gao.

History

Founder Jing Gao, who had worked as a brand manager at Procter & Gamble, became interested in a culinary career after moving back to China to work in technology. After switching careers she launched a restaurant in Shanghai before moving to California to open Fly By Jing as a direct-to-consumer business. Gao opened a Kickstarter for the brand in 2018.[1] In 2020, as the COVID-19 pandemic increased interest in home cooking, a feature story in the New York Times about chili crisp that mentioned Gao and Fly By Jing resulted in an increase in sales.[1]

In 2024, Fly By Jing partnered with Mixt Greens to create a salad featuring Original Sichuan Chili Crisp.[2]

In 2025 the company transitioned away from the direct-to-consumer model with a new focus on retail.[3] They collaborated with Frankie Gaw to launch a chili crisp ketchup.[4][5][6] Also in 2025 they launched a packaged dried noodle with a soy sauce, initially available at Costco.[7] For Christmas 2025 they offered a chili crisp advent calendar.[8]

Use

Jing Gao, the proprietor of artisan chili crisp company Fly By Jing, called topping ice cream with the condiment an example of dark cuisine, a term used on the Chinese internet for bizarre food combinations.[9][10][11]

References

  1. ^ a b Goldberg, Morgan (5 May 2022). "How I Got My Job: Launching a Hot Chile Crisp Brand on the Internet". Eater. Retrieved 3 December 2025.
  2. ^ "Custom salad chains go west as new concepts sprout in California market". Nation’s Restaurant News. June 9, 2017. Retrieved August 21, 2025.
  3. ^ SMITH, LILLY. "The internet's favorite hot sauce just repackaged for a post-DTC world". fastcompany.com. Fast Company. Retrieved 3 December 2025.
  4. ^ Bivins, Kenn C. "Fly By Jing's 'Dream' Collab Gives This Popular Condiment a Spicy Update: 'Immediately Purchased'". parade.com. Parade. Retrieved 3 December 2025.
  5. ^ SNELLING, GRACE. "Fly by Jing is launching chili crisp ketchup". fastcompany.com. Fast Company. Retrieved 3 December 2025.
  6. ^ Killeen, Breana Lai. "Chili Crisp Fans, Meet the Ketchup You've Been Waiting For". foodandwine.com. Food and Wine. Retrieved 3 December 2025.
  7. ^ Bivins, Kenn C. "Fly By Jing Just Launched Their Boldest Item Yet and Fans Are Saying It's 'A Must'". parade.com. Parade. Retrieved 3 December 2025.
  8. ^ Parker, Griffin. "We Got an Early Look at Fly By Jing's $98 Advent Calendar". sporked.com. Sporked. Retrieved 3 December 2025.
  9. ^ Falkowitz, Max (1 November 2018). "People in Sichuan Are Lining Up for Spicy Chile Oil Soft Serve, and It's Actually Great". Food & Wine. Archived from the original on 2 April 2020. Retrieved 27 November 2021.
  10. ^ López-Alt, J. Kenji (30 June 2020). "Chile Crisp Is Even Good With Ice Cream". The New York Times. ISSN 0362-4331. Retrieved 7 February 2021.
  11. ^ Erway, Cathy (14 November 2018). "The Cult of Spicy Chile Crisp Is Real". Taste. Archived from the original on 20 May 2019. Retrieved 27 November 2021.
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