Engagement bait

Engagement bait is manipulative content that is designed to elicit users into interaction.[1][2] Used in social media marketing, the artificial interactions, typically in the form of comments, likes, shares, or tags, are used subsequently monetized and used to popularize products and narratives.[3][4]

Types

  • Vote baiting
  • React baiting
  • Share baiting
  • Tag baiting
  • Comment baiting
  • Technological engagement bait
  • Tip baiting
  • Incentive baiting
  • Rage-baiting

See also

References

  1. ^ Mensik, Hailey (22 May 2024). "'Engagement baiting': Is LinkedIn posting getting too personal?". WorkLife. Retrieved 24 August 2025.
  2. ^ "What is engagement bait?". News Literacy Project. 23 January 2019. Retrieved 24 August 2025.
  3. ^ Zhang, Wanjiang Jacob; Yi, Jingjing; Liang, Hai (November 2023). "I cue you liking me: Causal and spillover effects of technological engagement bait". Computers in Human Behavior. 148 107864. doi:10.1016/j.chb.2023.107864.
  4. ^ Weatherbed, Jess (7 October 2024). "Threads knows it has an engagement bait problem". The Verge. Retrieved 24 August 2025.
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