Em xinh "say hi"
| Em xinh "say hi" | |
|---|---|
| Genre | Reality television Music television |
| Directed by | Vương Khang |
| Presented by | Trấn Thành |
| Opening theme | "The Real Aura" by JustaTee |
| Composer | JustaTee[a] |
| Country of origin | Vietnam |
| Original language | Vietnamese |
| No. of seasons | 1 |
| No. of episodes | 14 |
| Production | |
| Executive producer | Bảo Thái |
| Producer | VieON |
| Running time | 148–353 mins |
| Production company | Vie Channel |
| Original release | |
| Network | HTV2 - Vie Channel ON Vie Giải Trí VieON |
| Release | May 31 – August 23, 2025 |
Em xinh "say hi" (stylized in all caps) is a music reality television show broadcast on HTV2 - Vie Channel, ON Vie Giải Trí and VieON since May 31, 2025. The show has a format similar to the show Anh trai "say hi" with the participation of female artists working in the music industry.[1]
Format
Similar to the male counterpart Anh trai "say hi", Em xinh "say hi" includes female artists who are active in the art field (called "em xinh"). According to the producer, not simply a reality music program, Em xinh "say hi" is positioned as the journey of a new generation of Vietnamese female idols ready to conquer limits, transform their image but still maintain the core values of Vietnamese women. The program wants to aim for "Real Aura" (taken from the term "aura" commonly used in Kpop, referring to the charisma, temperament and aura of an artist), with the implication of shining in any version she wants.[1]
Each "em xinh" will have to go through a journey of creating music, practicing choreography, breaking through limits to move towards a "real aura" version that is characteristic of themselves, with all five elements: strong temperament (Presence); magnetic attraction (Magnetism); Identity, adaptability, strong influence and talent, creating sustainable value.[1]
Production history
At the finale of the show Anh trai "say hi" on September 14, 2024, after the remake of the show's theme song "The Stars" with the participation of five female artists Pháo, Juky San, Liz Kim Cuong, 52 Hz and My My, producer Vie Channel officially announced the launch of the female version of the show called Em xinh "say hi".[2] At the 4th concert of Anh trai "say hi" (season 1) took place on December 9, 2024. This show was revealed to be on air from April 2025, and will be a music show exclusively for female artists.
On March 19, 2025, the producers announced the show's new air date of May 31, 2025, one month later than expected.[1]
On April 1, 2025, Tran Thanh was announced as the host of Em xinh "say hi" through the show's official fanpage. Like the show Anh trai "say hi", he will play a connecting role to help the audience better understand the stories, passions and ambitions of the artists participating in the show. On the same evening, JustaTee was also announced as the show's music director - the person responsible for music production, in charge of professional issues to ensure that the groups can fully express each person's talent and personality and bring outstanding performances.[3] Other characters in the show's crew include stage director Vuong Khang and fashion director Kye Nguyen.[4]
The official launch and fan meeting were held at Thiso Mall, Ho Chi Minh City on the afternoon of May 14, 2025, with the appearance of 28 out of 30 artists participating in the show.[5] Similar to the "say hi" version of Anh trai, more than 50 songs in "say hi" Em xinh were all composed completely new with more than 20 musicians and music producers in charge.[6][7] The teaser for the show's theme song, "The Real Aura", was announced on the same day, and the official MV was released on May 28.[8][9]
Broadcast
The first episode of Em xinh "say hi" aired on May 31, 2025. The program aired every Saturday night on HTV2 - Vie Channel, ON Vie Giải Trí, VieON application, and was also premiered on the official YouTube channel of the producer Vie Channel.[10]
Seasons
| Season | No. of Queens | Episodes | Originally released | ||
|---|---|---|---|---|---|
| First released | Last released | ||||
| 1 | 30 | 14 | May 31, 2025 | August 23, 2025 | |
Reception
Right from the moment it was announced, the program became the center of attention, not only because it was considered the female version of the program Anh trai "say hi", but also because of the audience's eagerness to wait for the moment when the 'em xinh' were revealed on the program's fanpage.[1]
Controversies and incidents
Copyright
On March 7, 2025, the producers officially announced the show's official logo.
The logo is stylized from the letters E and M intertwined, similar to the version of Anh trai "say hi" which is A and T. However, after its launch, the logo was accused of lacking creativity and plagiarism, specifically, an audience member realized that the logo had been taken from the website Shutterstock - a website that provides photos, videos, sounds, vector graphics and creative resources create another, very popular in the graphic design industry. Many opinions say that using available templates is not wrong because using the "Royalty Free" resource on this site is legal and does not violate copyright, but once it has been established as a brand, the program needs to invest in its identity as well as contact the original author if it wants to reuse the logo to ensure exclusivity.[11]
After the controversy, at the 5th concert of Anh trai "say hi" (season 1) held on March 21, 2025, the producer officially announced the new logo, replacing the controversial old logo.[12][13] The logo is made up of five pieces, representing diamonds cut from light and is interwoven with the letters E and M. However, besides the compliments about the logo and the program's criteria, a group of audiences said that the program's logo idea is similar to the idea of the program Chị đẹp đạp gió rẽ sóng. But many other audiences said that if that is called plagiarism, it is not correct, because the logo of the program Chị đẹp đạp gio rẽ sóng is inspired by Bát Tràng ceramic material. Meanwhile, the logo of Em xinh "say hi" is inspired by diamonds, with sharp pieces representing different angles of a woman.[12]
Concert Night incident
On the evening of September 13, 2025, after the opening of the first concert, the area behind the scaffolding near the stage suddenly caught fire, suspected to be caused by fireworks. The small fire was quickly extinguished, few spectators noticed because the incident was short and in a hidden location. The organizers handled the situation promptly so the program continued as usual.[14]
However, at the second show in Hanoi on October 11, the incident became more serious when some fireworks were shot into the audience's standing position instead of up into the sky, as the show entered its finale. Although it was not clear whether any injuries were recorded at the time, many audiences expressed concern as this was not the first time a fireworks incident had occurred during the producer's performances. In an announcement on the morning of October 12, the show's production unit apologized to the audience who had an "incomplete experience". In addition, some performances in the show also encountered sound problems, especially the solo performance of Phương Mỹ Chi which was mostly muted.[15][16][17]
Sponsors
- Tien Phong Bank (main sponsor)
- Diana (co-sponsor)
- Fresh&Care from Diana (co-sponsor)
- Warrior (official energy drink product)
- CHIN-SU
Awards and nominations
| Year | Award | Category | Nomination | Result |
|---|---|---|---|---|
| 2025 | L'Officiel Beauty Choice Awards[18] | Best Hair Styling of the Year | Juky San ("Hourglass") | Nominated |
| Mỹ Mỹ ("Đông Đảo Xinh Gái") | Won | |||
| Quỳnh Anh Shyn (MV "The Real Aura") | Nominated | |||
| Best Makeup Look of the Year | Phương Ly (Dance Battle) | Nominated | ||
| Bảo Anh ("Tadida") | Nominated | |||
| Best Beauty Look on Stage | "Cách (yêu đúng) điệu" | Won | ||
| "Chẳng phải anh đâu" | Nominated | |||
| "Gã săn cá" | Nominated | |||
| "Hề" | Nominated | |||
| Vietnam iContent Awards[19] | Digital Phenomenon of the Year | Em xinh "say hi" | Nominated | |
| Yellow Mai Awards[20] | Television program – digital platform | |||
| Female singer | Phương Mỹ Chi ("Ếch ngồi đáy giếng") |
Notes
- ^ In the show, he took the stage name Jessica Thanh Tú.
References
- ^ a b c d e Thiên Hà (2025-03-31). "Ra mắt chương trình âm nhạc thực tế 'Em xinh say hi'". VnExpress (in Vietnamese). Retrieved 2025-04-01.
- ^ ANH, NGỌC (Sep 16, 2024). "Cuộc đua của Anh trai say hi bản nữ và Chị đẹp đạp gió". laodong.vn. Retrieved 2025-11-15.
- ^ Đông Du (2025-04-02). "JustaTee đổi nghệ danh, Trấn Thành dẫn Em xinh say hi". Lao Động (in Vietnamese). Retrieved 2025-04-02.
- ^ Hoàng Lê (2025-04-03). "Trấn Thành dẫn Em xinh say hi, giao diện sao lạ thế". Tuổi Trẻ Online (in Vietnamese). Retrieved 2025-04-03.
- ^ Hoàng Lê (2025-05-14). "Em xinh say hi: Em xin phép không xinh cũng được". Báo Tuổi Trẻ (in Vietnamese). Archived from the original on 2025-05-15. Retrieved 2025-05-16.
- ^ Hải Duy (2025-05-14). "30 "Em xinh say hi" chính thức ra mắt khán giả". Báo Sài Gòn Giải Phóng (in Vietnamese). Archived from the original on 2025-06-29. Retrieved 2025-05-18.
- ^ Mai Nhật (2025-06-01). "Thí sinh 'Em xinh say hi' đọ vũ đạo". VnExpress. Archived from the original on 2025-06-08. Retrieved 2025-06-06.
- ^ Mai Nhật (2025-05-14). "Dàn 'Em xinh say hi' ra mắt khán giả". VnExpress. Archived from the original on 2025-06-08. Retrieved 2025-05-16.
- ^ Hoàng Anh NHi (29 May 2025). "Em Xinh Say Hi ra mắt MV Theme Song: The Real Aura tuyệt đối điện ảnh". bloganchoi (in Vietnamese). Retrieved 30 September 2025.
- ^ Đông Du (2025-03-31). "Em xinh say hi lên sóng 31.5, dự kiến có Pháo, Phương Mỹ Chi". Lao Động (in Vietnamese). Retrieved 2025-04-01.
- ^ "Chỉ mới tung logo, Em Xinh "Say Hi" đã gây tranh cãi vì "thiếu sáng tạo"". Tiền Phong (in Vietnamese). 2025-03-08.
- ^ a b Quỳnh Như (2025-04-01). "BTC show thực tế Em Xinh "Say Hi" chính thức tung logo mới sau loạt tranh cãi". Tiền Phong (in Vietnamese). Retrieved 2025-04-01.
- ^ Ha Ny (2025-03-23). "Bị tố đạo nhái, "Em Xinh Say Hi: âm thầm thay đổi logo giữa bão dư luận". Mốt & Cuộc Sống (in Vietnamese). Archived from the original on 2025-06-12.
- ^ "Cháy giàn giáo ở "Em xinh", Trấn Thành và 30 thí sinh vẫn vô tư giao lưu". Dân trí (in Vietnamese). Retrieved 2025-09-14.
- ^ Hà Thu (2025-10-12). "Ban tổ chức 'Em xinh say hi' xin lỗi vì pháo hoa bắn vào khán giả". VnExpress (in Vietnamese). Retrieved 2025-10-12.
- ^ Tuấn Duy (2025-10-12). "Concert 2 'Em xinh say hi' gặp hàng loạt sự cố". Báo Thanh Niên (in Vietnamese). Retrieved 2025-10-13.
- ^ Tử Khiêu (2025-10-12). "Khán giả hoảng loạn, bỏ chạy sau sự cố ở concert Em xinh". Znews (in Vietnamese). Retrieved 2025-10-13.
- ^ Đông Vệ. "Mở cổng bình chọn giải thưởng Vietnam iContent Awards 2025". Báo VnExpress (in Vietnamese). Archived from the original on 2025-10-03. Retrieved 2025-10-05.
- ^ Đông Vệ. "Mở cổng bình chọn giải thưởng Vietnam iContent Awards 2025". Báo VnExpress (in Vietnamese). Archived from the original on 2025-10-03. Retrieved 2025-10-05.
- ^ Thùy Trang (2025-10-12). "Hội đồng nghệ thuật Giải Mai Vàng lần thứ 31 - năm 2025: Đồng thuận cao, trọng trách lớn". Người Lao Động (in Vietnamese). Archived from the original on 2025-12-10. Retrieved 2025-12-10.
See more
- Chị đẹp đạp gió rẽ sóng
- Anh trai "say hi"