Diego Granese

Diego Granese
Born1990 (age 34–35)
Vigevano, Italy
OccupationsBusinessman and international tax consultant

Diego Granese is an Italian entrepreneur, and international tax consultant. He is known for his business ventures and appearances as a guest and commentator on Italian television programs broadcast by Mediaset and RAI.[1]

Career

He began his career in the sports industry. He later co-founded Fitup Europe, a fitness chain that has expanded to over 50 locations across Europe.[2]

Granese founded El Original S.r.l., a beverage company that launched Aviva Wines, the world’s first colored sparkling wine and later Au Vodka, which became one of the top-selling vodkas in Italy and the UK.[3][4][5] The company also introduced football club-branded beers, including Juventus Beer,[2] the first official beer of a football club, followed by partnerships with AC Milan and SSC Napoli. The firm’s most recent product, Tequila Tequiero, was launched in collaboration with Italian rapper Cosimo Fini, known professionally as Guè Pequeno.[6]

Granese has appeared on various Italian television programs, including Live – Non è la D’Urso (Canale 5),[7] Pomeriggio 5 (Canale 5), BLOB (Rai 3), Restart (Rai 3),[8] Farwest (Rai 3),[9] and Dritto e Rovescio (Rete 4).[10][11]

He participated as a guest of honour at the Venice Film Festival in 2021 (78th edition),[12] in 2022 (79th edition)[13] and in 2025 (82th edition).[14]

Granese relocated to the United Arab Emirates,[15] where he founded Billionize and received a golden visa in recognition to his contribution to Dubai's business ecosystem.[16] He also theorised the Fiscal Neutral Fraction, a new model that aims to revolutionise international taxation in the digital age. This would allow countries around the world to avoid the loss of taxation resulting from the new digitalised and globalised world, such as the phenomenon of digital nomads or global online commerce.[17][18]

References

  1. ^ "La fidanzata di Paolo Brosio nega di averlo tradito: "Non ho mai baciato altri"". Mediaset (in Italian). 2020-11-23.
  2. ^ a b "Diego Granese, chi è il famoso imprenditore italiano che domina l'export delle imprese". Il Tempo (in Italian).
  3. ^ "Il Brand Aviva Wines acquista valore in maniera vertiginosa". Storie Di Eccellenza (in Italian).
  4. ^ "El Original Importazione Birra, Spirits, Vini". Beverfood.com (in Italian). 30 September 2025.
  5. ^ "AU Vodka founders say Trump tariffs would only speed up US plans". BBC News. 3 February 2025.
  6. ^ "Diego Granese, l'imprenditore italiano che ha trasformato ogni intuizione in successo" (in Italian). 24 September 2025.
  7. ^ "Live Non è la D'Urso, l'audio della fidanzata di Paolo Brosio: "Sto con lui per arrivare al successo"". il Fatto Quotidiano (in Italian). 7 December 2020.
  8. ^ "Re Start 2024/25 - Puntata del 15/01/2025". RaiPlay (in Italian).
  9. ^ "FarWest 2023/24 - Dubai dream: sole, soldi e marketing spregiudicato". RaiPlay (in Italian).
  10. ^ "Diego Granese: La fidanzata di Brosio? Sta con lui per andare in tv - Pomeriggio Cinque Video | Mediaset Infinity". Mediaset (in Italian).
  11. ^ "Diego Granese: "O Maria Laura sta prendendo in giro Paolo Brosio o sono..." Mediaset Infinity. 1 June 1990.
  12. ^ "Diego Granese protagonista al Festival del Cinema di Venezia". www.iltempo.it (in Italian). Il Tempo.
  13. ^ "Venezia 78, Diego Granese si presenta al red carpet con due misteriose bellezze (mascherate) | Libero Quotidiano.it". Libero (newspaper) (in Italian).
  14. ^ Chianese, Vincenzo (8 September 2025). "Diego Granese conquista il red carpet alla prima di The Voice of Hind Rajab alla 82ª Mostra di Venezia". Novella 2000 (in Italian).
  15. ^ Fredella, Francesco (2021-02-08). ""Internazionalizzazione": Diego Granese a Dubai per affari. Ecco la foto". Affaritaliani.it (in Italian). Archived from the original on 27 June 2022.
  16. ^ "Diego Granese was awarded the UAE's Golden Visa as an influential person in Dubai". Gulf Today. 13 May 2025.
  17. ^ "The Neutral Fiscal Fraction (FFN): A Post-National Tax Model for the Age of Digital Sovereignty". Social Science Research Network: 29. 12 June 2025. doi:10.2139/ssrn.5268275.
  18. ^ web, Redazione (19 September 2025). "Frazione fiscale neutra, la teoria di Diego Granese". www.ilroma.net (in Italian). Roma (quotidiano).
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