Denner (supermarket)

Denner
Company typeAktiengesellschaft[1]
Founded1860 (predecessor company)
1969 (Denner AG)
FounderHeinrich Reiff-Schwarz[2]
Headquarters
Zurich
,
Switzerland
Key people
Revenue3.9 billion CHF (2024)[3]
OwnerFederation of Migros Cooperatives (since 2007)
Number of employees
6'526(2024)[4]

Denner is a discount supermarket chain in Switzerland. It is Switzerland's third-largest supermarket chain after Migros and Coop with 11.4% market share. It has been owned by the Federation of Migros Cooperatives since 2007.

As of 2022, Denner has 860 stores (591 own stores and 269 running as franchise called Denner Partner) and a revenue of 3.7 billion CHF.[5] Denner is the second largest wine-seller in Switzerland. In 2024, Denner generated net sales of approximately 3.9 billion Swiss francs.[6] The company is led by CEO Torsten Friedrich. Founded in Zollikon in 1860, the company is headquartered in Zurich.

The first predecessor company of today's Denner Group was called "Reiff-Schwarz, Mercerie und Spezereihandel," which subsequently operated branches primarily in the upper Lake Zurich region, the Zürcher Oberland, and the Canton of Glarus. Over the course of time, the company was renamed several times, it was converted into a public limited stock company in 1935, and received its current name, Denner AG, in 1969 under the leadership of lawyer and sole owner Karl Schweri.

Corporate structure

Range and locations

Denner is a discount supermarket with a range of around 1,900 everyday items. At the turn of the millennium, Denner was the first in Switzerland to use extended shelf life (ESL) milk.[7] In 2016, the range was supplemented by IP Suisse products.[8] In 2019, organic foods were added to the range with the Rossmann brand enerBiO.[9] In October 2022, Denner added milk from Bio Suisse to its range.[10]

Since 2019, the discounter has increasingly relied on pre-baked goods, which are baked in the branches before being sold.[11][12] Denner tryed to achieve low sales prices in Switzerland with the use of parallel imports.[13] The company has distribution centers in Mägenwil in Aargau,[14][15] Frauenfeld in Thurgau, Schmitten in Freiburg,[16] Lyss in Bern,[17] and Dietlikon in Zurich.[18] Some of those branches also have a Swiss Post agency.[19][20][21]

Corporate Management

Board of Directors

The Board of Directors of Denner AG currently consists of five members:[22][23]

  • Michel Gruber (Chairman; also Head of the Retail Department at MGB)
  • Christian Biland (Vice Chairman)
  • Christine Rittner-Koch (Member)
  • Isabelle Zimmermann (Member; also Head of the Finance Department at MGB)
  • Anita Weckherlin (Member; also Chairwoman of the Executive Board of the Migros Basel Cooperative)

Executive Management

The Executive Management of Denner AG currently consists of seven members:[24]

  • Torsten Friedrich (CEO)
  • Roger Meier (Finance)
  • Serge Gafner (Human Resources)
  • Stefan Eberhard (Purchasing, ad interim)
  • Thomas Rossel (Logistics)
  • Christian Staub (Sales)
  • Daniel Heinzmann (IT)

History

It was started in 1860 and later developed by Karl Schweri.[2] It later made Switzerland's first discounter in 1967 in Zürich. In 1973, it broke the country's tobacco cartel. In 2004, the sales of its 580 outlets exceeded CHF 1.8 billion.

In 2005 Denner acquired its rival discount chain Pick Pay.[25]

In January 2007, it was announced that Migros has purchased a majority stake in Denner.[26] After the entrance of the worldwide-known retailers Aldi and Lidl (2004 and 2009), Denner successfully defended its leading role in the discount category.

"One for all" ("Einer für Alle") is the company claim, as it describes itself as the "Retail's Robin Hood", who is fighting for cheaper prices for the customers.

At the end of 2016, the leading Swiss discounter Denner had 510 of its own discounter branches in all four language regions of Switzerland and in the Principality of Liechtenstein, as well as independent retailers who are supplied by the company Denner and operate under the names Denner Satellit and "Denner Partner" (279 branches). 20 locations are also operated in the franchise model as Denner Express or Denner partners. At the end of 2017, Denner had 811 points of sale.[27] With over 300 wines in its range, Denner is the second-largest wine retailer in Switzerland after Coop.[28] At the end of 2018, Denner employed a total of 5,075 people and 105 apprentices. Net sales in 2016 were 2.97 billion Swiss francs and 138.3 million purchases were registered.[29] At the end of 2018, Denner had 817 branches.[30]

References

  1. ^ "Denner AG". Handelsregisteramt des Kantons Zürich. Retrieved 2025-12-19.
  2. ^ a b (in French) L'histoire de Denner, Denner (page visited on 30 August 2016).
  3. ^ Keystone-SDA (2025-01-21). "Migros-Tochter Denner hält Umsatz 2024 stabil". bluewin.ch. Retrieved 2025-01-21.
  4. ^ "Tochtergesellschaften & Beteiligungen". report.migros.ch. Retrieved 2025-12-19.
  5. ^ "Denner - Fakten und Zahlen". www.denner.ch (in German). Retrieved 2023-02-15.
  6. ^ "Migros-Tochter Denner hält Umsatz 2024 stabil". blue News (in German). Retrieved 2025-12-09.
  7. ^ "Schleichender Einzug in die Regale - foodaktuell". foodaktuell (in German). 2009-06-15. Archived from the original on 2021-03-02. Retrieved 2025-12-09.
  8. ^ "Fünf Jahre im Einsatz für die Umwelt". Blick (in Swiss High German). 2021-09-20. Retrieved 2025-12-09.
  9. ^ Rotzinger, Ulrich (2019-02-09). "Denner verkauft wieder Bio-Lebensmittel". Blick (in Swiss High German). Retrieved 2025-12-09.
  10. ^ "Bei Denner gibt es neu Bio-Milch mit Knospe – dank Emmi". bauernzeitung.ch (in Swiss High German). Retrieved 2025-12-09.
  11. ^ "Massiver Stellenabbau - Grossbäckerei Groba muss kleinere Brötchen backen". Schweizer Radio und Fernsehen (SRF) (in German). Retrieved 2025-12-11.
  12. ^ "Denner ist erneut Migros' Umsatzrenner". Tages-Anzeiger (in German). 2019-01-13. Retrieved 2025-12-11.
  13. ^ Aiolfi, Sergio (2015-11-12). "Starker Franken stärkt Parallelimporte | NZZ". Neue Zürcher Zeitung (in German). Retrieved 2025-12-11.
  14. ^ "Umgang mit Vögeln - Krähen und Möwen sorgen im Aargau für Ärger – was tun?". Schweizer Radio und Fernsehen (SRF) (in German). Retrieved 2025-12-11.
  15. ^ "Denner plant neue Verteilzentrale für Fischprodukte". Aargauer Zeitung (in German). Retrieved 2025-12-11.
  16. ^ "Rast Holding: Die Perlen bleiben in der Familie". Handelszeitung.ch. Archived from the original on 2016-01-21. Retrieved 2025-12-11.
  17. ^ "50 neue Arbeitsplätze für Lyss". www.bielertagblatt.ch (in German). Archived from the original on 2016-01-27. Retrieved 2025-12-11.
  18. ^ "grob schöpfer ag – Bürobauten, Gewerbe und Industrie". www.gsarchitekten.com (in German). Archived from the original on 2016-05-17. Retrieved 2025-12-11.
  19. ^ Post, Die Schweizerische. "Gossau/SG: In Gossau Mettendorf sind Postdienstleistungen ab 13. November im Denner erhältlich". Die Post (in German). Archived from the original on 2019-09-30. Retrieved 2025-12-11.
  20. ^ Post, Die Schweizerische. "Sedrun/GR: Neues Postangebot im Denner Satellit". Die Post (in German). Archived from the original on 2019-09-30. Retrieved 2025-12-11.
  21. ^ Post, Die Schweizerische. "Sachseln/OW: Die Post zieht in den Denner". Die Post (in German). Archived from the original on 2019-09-30. Retrieved 2025-12-11.
  22. ^ AG, DV Bern. "Denner AG". Commercial register of canton Zurich. Archived from the original on 2024-11-30. Retrieved 2025-12-11.
  23. ^ "Denner AG ernennt Anita Weckherlin als neue Verwaltungsrätin". Denner (in German). Archived from the original on 2024-08-03. Retrieved 2025-12-11.
  24. ^ "Unternehmen". www.denner.ch (in German). Archived from the original on 2025-10-10. Retrieved 2025-12-11.
  25. ^ "Weko lässt die Übernahme von Pick Pay durch Denner zu".
  26. ^ Allen, Matthew (2007-01-12). "Swiss retail market consolidates". Swissinfo.org. Archived from the original on 2009-03-01. Retrieved 2017-11-14.
  27. ^ "Ertragsentwicklung (Abschnitt Handel)". Migros. 2018. Retrieved 2018-04-05.
  28. ^ Matthias Pfander (2014-07-05). "Beim Wein rollt die nächste Online-Welle an". Tages-Anzeiger. Retrieved 2016-01-21.
  29. ^ "Frischekonzept sorgt bei Denner für Wachstum von +2,3 Prozent". Denner AG. Retrieved 2020-05-28.
  30. ^ Philipp Albrecht (2019-04-24). "Migros: Wie Denner und Migrolino zuverlässig Gewinne abliefern". bilanz.ch. Archived from the original on 2019-05-04. Retrieved 2019-05-04.
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