Chevrolet Musical Moments Revue

Chevrolet Musical Moments Revue, also known as Musical Moments or the Chevrolet Show, is an electrically transcribed or recorded radio program issued by World Broadcasting System.[1]

Overview

It was a musical variety show which in 1935–36 featured David Rubinoff and Westbrook Van Voorhis (as "Hugh Conrad"), Monday through Friday for 15 minutes. A great many musicians and musical ensembles appeared on this show including Gus Haenschen/Carl Fenton and his orchestra; the Song Smiths; Casper Reardon, jazz harpist; and Metropolitan Opera soprano Josephine Antoine in 1937.

Format

The program's musical numbers were supplemented with promotion of Chevrolet. Each episode contained two one-minute commercials for the manufacturer and left time for a one-minute message about local Chevrolet dealers. In addition to those local commercials, each musical selection was preceded by a statement such as "Your local Chevrolet dealer presents the music of ...".[2]

Distribution

Broadcast schedules for the show varied from station to station, with episodes scheduled "at the hour that is best suited to the listening audience in every locality".[3] In some markets, two stations carried the program, with the schedule arranged to provide six broadcasts per week.[3] In some situations, the show was broadcast on all stations in a given market.[2]

In 1937, the program was broadcast on more than 400 stations, "the largest group of stations ever employed by any sponsored broadcast".[4] The series was interrupted because of a strike at General Motors in 1937. It was on 380 stations when it went off. When it resumed in late March 1937 it was on 401 stations[5] in 341 cities. The total of 401 was reported to be "the largest group of radio stations ever used on any sponsored program."[6]

More than 155 recorded shows are known to exist in radio collections.[7]

References

  1. ^ Beaupre, Walter J. "Music Electrically Transcribed!". otrsite.com. Jerry Haendiges Productions. Archived from the original on June 8, 2021. Retrieved March 14, 2022.
  2. ^ a b Russo, Alexander (February 10, 2010). Points on the Dial: Golden Age Radio beyond the Networks. Duke University Press. pp. 123–124. ISBN 978-0-8223-9112-8. Retrieved August 26, 2025.
  3. ^ a b "Chevrolet Program Big Feature On Station WGST Here". The Atlanta Constitution. May 12, 1935. p. 8. Retrieved August 26, 2025 – via Newspapers.com.
  4. ^ "March of Time". The Commercial Appeal. Tennessee, Memphis. April 15, 1937. p. 17. Retrieved March 14, 2022 – via Newspapers.com.
  5. ^ "Car Program to Resume". The New York Times. March 24, 1937. p. 47.
  6. ^ "Chevrolet's New Radio Program Makes Its Debut". The Freeport Facts. April 15, 1937. p. 10. Retrieved August 26, 2025.
  7. ^ Hickerson, Jay. The Ultimate History of Network Radio Programming and Guide to All Circulating Shows. Hamden, Connecticut: Jay Hickerson, Box 4321, Hamden, CT 06514, second edition December 1992, page 75.
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