Canal do Boi
| Type | Broadcast television network |
|---|---|
| Country | |
First air date | 4 January 1995 |
| Availability | Nationwide, via direct-to-home services. |
| Founded | 4 January 1995 by José Cláugio Godoy |
| Headquarters | Av. Prof. Alfonso Bovero, 52 - Sumaré, São Paulo |
| Owner | José Roberto Garcia Paulo Sérgio Garcia |
| Parent | C.B. Leilões, Eventos e Publicidade Ltda.[1][2] |
Launch date | 4 January 1995 |
Official website | www |
Canal do Boi is a Brazilian television network based in Campo Grande, the capital of the Mato Grosso do Sul, owned by Sistema Brasileiro do Agronegócio. Most of its programming is based on livestock sales, such as oxen (hence the name), goats and horses, as well as general agribusiness programming.
History
Canal do Boi started broadcasting on 4 January 1995, becoming the first rural television channel based in Mato Grosso do Sul. Initially, the channel was only used for livestock sales, but the channel's format changed slightly in July 1999, by adopting a 24-hour schedule and including news programs related to agribusiness.[3] In March 2003, Canal do Boi 2 opened.[4] The success of Canal do Boi led that year for Grupo RBS to install a Canal Rural office in the state.[3]
The success of the channel caused an increase in the reach of the sales, enabling them to be done nationwide, when, up until its creation, such sales were at a local level.[4] SBA created a new channel, AgroCanal, in 2004, initially relaying part of Canal do Boi's line-up.[3] As of 2010, a seller had to pay RS$40,000; a higher quantity than the same for its sister channels.[5]
The channel observed its thirtieth anniversary on 26 April 2024.[6]
Programming
As of 2019, 20 hours of the weekday schedule are devoted to agribusiness and weekends are still entirely dedicated to livestock sales.[4]
References
- ^ "C.B. Leiloes, Eventos e Publicidade LTDA". www.portaltransparencia.gov.br. Retrieved 1 April 2022.
- ^ "Fraude em site de leiloeira na internet". Redação SBA - Sistema Brasileiro do Agronegócio. 20 February 2019. Archived from the original on 5 April 2022.
- ^ a b c Voz do Produtor e a Comunicação Rural em Mato Grosso do Sul
- ^ a b c Série de Podcasts Sobre o Pioneirismo do Canal do Boi na Transmissão de Leilões Na Televisão
- ^ Os bastidores dos canais que transmitem leilões de gado e movimentam milhões de reais
- ^ Canal do Boi comemora 30 anos de existência