Camp David (fashion)

Camp David
IndustryFashion
Founded1997 (1997)
Founders
  • Jürgen Finkbeiner
  • Hans-Peter Finkbeiner
  • Thomas Finkbeiner
HeadquartersHoppegarten, Germany
Products
Number of employees
1,500 (as of 2014)[1]
Websitewww.campdavid-soccx.de

Camp David (stylised in all caps) is a fashion label of Clinton Großhandels-GmbH founded in 1997 and headquartered in Hoppegarten, Brandenburg. The label produces men's clothing and manages retail stores. It focuses on leisurewear, but also offers suits, accessories, and shoes. Famous brand ambassadors include Dieter Bohlen, Arthur Abraham,[2] and Marcus Schenkenberg.[3]

History

The three brothers Jürgen, Hans-Peter, and Thomas Finkbeiner established the company Clinton in 1997, creating Camp David as a brand of leisurewear for men and Soccx as a label targeted towards women; eldest brother Achim joined the company later.[4] The mother company Clinton was named after Bill Clinton, who was President of the United States when it was founded, while Camp David was chosen after the country retreat for the President.[3] Soccx references Bill Clinton's pet cat Socks and Chelsea his daughter Chelsea Clinton.[2] The names are considered a successful example of the country-of-origin effect.[3] In 2000, the franchise system Chelsea was created for the establishment of clothing stores.[4] In 2008, a concept for Camp David stores and one for Soccx was introduced in the same way in 2010.

Until 2010, the brand was only available in the new states of Germany. The expansion into the West only began following the hiring of Dieter Bohlen as a brand ambassador and the associated presence of the brand in the television programme Das Supertalent, the German version of the Got Talent franchise.[4] In 2013, there were 230 stores and more than 1,000 selling areas in department store or boutiques of both Camp David and Soccx in Germany, Austria, and Switzerland.[2] In 2014, according to data provided by the company, there were 250 stores and 1,500 selling areas.[1]

Camp David maintained its operations in Russia despite the international sanctions imposed in response to the invasion of Ukraine in 2022 and still operates in Russia as of 2025, attracting criticism due to the ongoing war.[5][6][7]

References

  1. ^ a b "Millioneninvestition: "Camp David" liegt in Hoppegarten". Berliner Morgenpost (in German). 14 April 2014. Retrieved 2 June 2018.
  2. ^ a b c Mielke, Jahel (6 March 2013). "Mode aus Brandenburg: Camp David macht sich schick" [Fashion from Brandenburg: Camp David smartens up]. Tagesspiegel (in German). Retrieved 2 June 2018.
  3. ^ a b c Roman Anlanger, Wolfgang A. Engel: Trojanisches Marketing. Mit unkonventionellen Methoden und kleinen Budgets zum Erfolg. Freiburg, Haufe-Lexware 2013. ISBN 978-3-648-03809-3 (p. 97-100) (in German)
  4. ^ a b c Thönnissen, Grit (11 February 2012). "Bunte Slogans für breite Schultern" [Colourful slogans for broad shoulders]. Tagesspiegel (in German). Retrieved 2 June 2018.
  5. ^ "Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. 28 January 2024. Retrieved 3 January 2025.
  6. ^ Vinnichuk, Yuriy (30 May 2022). "Які іноземні компанії відмовляються йти з росії" [Which foreign companies refuse to leave Russia]. Censor.net (in Ukrainian). Archived from the original on 5 August 2022. Retrieved 13 October 2025.
  7. ^ "Понад 1000 компаній вийшли з Росії, але не всі зупинили бізнес. Оновлюється" [More than 1000 companies have left Russia, but not all have stopped business. Updated]. Ekonomichna Pravda (in Ukrainian). Ukrainska Pravda. 2 May 2023. Retrieved 3 January 2025.
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