César Cervantes Tezcucano

In this Spanish name, the first or paternal surname is Cervantes and the second or maternal family name is Tezcucano.

César Gabriel Cervantes Tezcucano
Born (1969-08-07) August 7, 1969
Mexico City
OccupationCultural activities
OrganizationFundación Cultural Tetetlán

César Gabriel Cervantes Tezcucano (Mexico City, August 7, 1969) is a cultural promoter[1] and Mexican philanthropist. Known for his business work in the restaurant sector and for promoting culture in Mexico, he is the founder of the Fundación Cultural Tetetlán.[2][3]

Biography

He graduated summa cum laude in 1991 in Hospitality Industry Management from Fort Lauderdale College, in Florida, United States.[4]

Until June 2014, he developed and directed the restaurant chain Taco Inn, considered the largest Mexican food chain in the country, with 177 outlets in eight countries. He also developed other international brands and franchises such as Alpen House and TETE, and was a franchisee of Domino's Pizza.[5] He was twice awarded Restaurateur of the Year by the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC). Among other distinctions, he received in 2012 the Mont Blanc de la Culture Arts Patronage Award.[6]

He has been a member and vice president of various restaurant industry associations, such as CANIRAC and the Mexican Restaurant Association. In the cultural field, he has been an advisor to Tate Modern (London), the Museum of Modern Art (MoMA, New York), and the New Museum (New York), as well as the Museum of Modern Art and the Museo de Arte Carrillo Gil.[7][8]

He is currently a member of the Advisory Council of the Conservatorio de la Cultura Gastronómica Mexicana (Conservatory of Mexican Gastronomic Culture), through which Mexican cuisine was recognized as Intangible Cultural Heritage by UNESCO.[9]

Cultural promotion

Between 1990 and 2015, he promoted a comprehensive cultural project that included the creation of a contemporary art collection, considered one of the most relevant in Mexico and internationally.[10] At the same time, he founded a library specialized in contemporary art, residency programs for artists, publishing initiatives, and scholarship programs to foster culture.[11][12]

In 2014, he created the Fundación Cultural Tetetlán,[13] focused on promoting social causes and preserving cultural heritage, traditions, and the environment.[14][15]

Tetetlán

The foundation’s headquarters is located next to Casa Pedregal, a work by architect Luis Barragán,[16][17][18] and one of eleven heritage architectural works that the foundation has restored.[19] The space integrates multiple initiatives: a library and sound archive[20] with more than 25,000 volumes, body awareness center (yoga, qi gong, meditation), an organic restaurant, biodynamic coffee bar, workshop and residency for artists, as well as a store that promotes the traditional work of more than 70 Mexican and international artisans.[4][21][22]

References

  1. ^ CÉSAR CERVANTES, PROMOTOR CULTURAL. ADN Opinión. January 20, 2020. Retrieved July 25, 2025 – via YouTube.
  2. ^ "César Cervantes resguarda la Casa Prieto de Luis Barragán". RSVPOnline (in Spanish). October 28, 2014. Retrieved July 9, 2025.
  3. ^ "Learning by Inhabiting: Restoring and Living Luis Barragán's Casa Pedregal". Modernism Week. Retrieved July 9, 2025.
  4. ^ a b "Inside Luis Barragán's Casa Pedregal". ELLE Decor. August 12, 2019. Retrieved July 9, 2025.
  5. ^ "Taco Inn hace de la innovación una tradición". El Economista (in Spanish). September 20, 2006. Retrieved July 9, 2025.
  6. ^ Casa Pedregal. Entrevista con Cesar Cervantes Tezcucano. FUNDARQMX. March 16, 2022. Retrieved July 25, 2025 – via YouTube.
  7. ^ "TEXTO, un nuevo proyecto que promueve la cultura textil y la sustentabilidad". Grazia México y Latinoamérica (in Spanish). Retrieved July 9, 2025.
  8. ^ "Casa Pedregal: una joya de la arquitectura mexicana". CasaSoyer (in Spanish). Retrieved July 9, 2025.
  9. ^ "Premio Montblanc de la Culture Arts Patronage México 2012, Premio, jun 2012". ARTEINFORMADO (in Spanish). May 10, 2016. Archived from the original on September 25, 2021. Retrieved July 9, 2025.
  10. ^ Malkin, Elisabeth (December 2, 2022). "36 horas en Ciudad de México". The New York Times (in Spanish). ISSN 0362-4331. Retrieved July 9, 2025.
  11. ^ "Páramo abre filial en Nueva York y residencia en Ciudad de México". ARTEINFORMADO (in Spanish). December 14, 2017. Archived from the original on February 8, 2025. Retrieved July 9, 2025.
  12. ^ Albertos, Katia (June 7, 2017). "Regreso al ORIGEN". Architectural Digest (in Spanish). Retrieved July 9, 2025.
  13. ^ "Centro Cultural Tetetlán". Architectural Digest (in Spanish). September 12, 2017. Retrieved July 9, 2025.
  14. ^ "El centro cultural Tetetlán, en el Pedregal, alberga la Expo Arte 2019". La Jornada (in Spanish). July 28, 2019. Retrieved July 9, 2025.
  15. ^ Bustos, Arianna (July 20, 2017). "Timeout Tetetlan". Time Out Ciudad de México.
  16. ^ Villarello, J. (April 7, 2023). "Una experiencia cultural y gastronómica única al sur de la Ciudad de México: el Restaurante Tetetlán". Excélsior (in Spanish). Retrieved July 9, 2025.
  17. ^ Gutiérrez, Vicente (March 11, 2025). "Adriana Williams presenta sus memorias con Luis Barragán". Grupo Milenio (in Spanish). Retrieved July 9, 2025.
  18. ^ "Celebra exposición 120 aniversario natal de Luis Barragán". La Jornada (in Spanish). February 10, 2022. Retrieved July 9, 2025.
  19. ^ Talavera, Juan Carlos (July 4, 2014). "Recuperarán la Casa Prieto, proyectada por Luis Barragán". Excélsior (in Spanish). Retrieved July 9, 2025.
  20. ^ "Time Out Ciudad de Mexico".
  21. ^ "El renacer de Casa Pedregal, de Luis Barragán". El Siglo de Torreón (in Spanish). September 3, 2024. Retrieved July 9, 2025.
  22. ^ Albertos, Katia (February 25, 2023). "Casa Pedregal, el escenario ideal para una experiencia con sabor a tradición". Architectural Digest (in Spanish). Retrieved July 9, 2025.
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