Boggi

Boggi Milano
Boggi Milano
Native name
Boggi Milano
Company typePrivate
IndustryFashion retail
GenreMenswear
Founded1939 in Monza, Italy
FounderPaolo Boggi
Headquarters
Milan
,
Italy
Number of locations
100+
Area served
Worldwide
Key people
Sandro De Bruno (President & CEO, The Brian & Barry Group); Carlo Zaccardi (CEO, †2025)
ProductsMenswear, accessories
ParentThe Brian & Barry Group (acquired 2003)
Websitewww.boggi.com

Boggi is an Italian brand of sartorial clothing founded in 1939.[1] Based in Milan, the company has over 244 points of sale worldwide in 60 countries.

History

The brand was founded by Paolo Boggi in 1939 with the opening of the first store in Monza.[2][3][4]

In 1966, after launching its first collection, the company expanded to Milan by opening a store in San Babila (renovated in 2019 to celebrate the brand's 80th anniversary).[5]

In 1996, Boggi Milano became an international brand with the opening of its first store abroad, in Geneva.[6]

In 2003, Boggi Milano was acquired for €13.2 million[7] by the Brian & Barry Group, owned by brothers Carlo, Claudio and Roberto Zaccardi; Sandro De Bruno became President and CEO of the Brian & Barry Group.[8][9]

From 2009, the brand began an expansion process, opening over 100 stores in Europe, Asia, the Middle East, Russia and South America.[10]

In 2016, the company established the Boggi Milano Academy, an internal training program aimed at developing new talent and keeping staff updated on global market changes.[11]

In 2019, the company announced plans to expand its operations with the goal of reaching a turnover of €500 million.[12] The plan included strengthening the e-commerce network and adopting an omnichannel retail strategy.[6][13][14]

In 2025 the brand opened three directly operated stores in the US: Madison Avenue, Soho on Mercer Street, and The Shops at Columbus Circle.[15][16] Its flagship U.S. store is a 8,810 sq-ft space at 527 Madison Avenue on the corner of 54th Street.[17][18][19] Boggi opened shop-in-shop leased spaces inside Bloomingdales malls in Massachusetts, Maryland, New York and Florida. Retail expansion plan for the coming years included new openings in cities such as Miami, Chicago, Washington, D.C., Boston, Houston, Dallas, Los Angeles, and San Francisco.[20]

As of 2025, Boggi Milano has more than 240 stores in 63 countries worldwide, including several franchise locations.[11]

Carlo Zaccardi, then-CEO of Boggi Milano, died at the age of 58 on February 19, 2025.[21][22] Claudio Zaccardi became President and CEO of Boggi.[23]

In 2025 Boggi became the official formalwear outfitter and licensee of the FIFA Men’s World Cup and the Women’s World Cup through 2027.

Retail locations

Europe

  • Austria
  • Belgium
  • France
  • Germany
  • Greece
  • Hungary
  • Italy
  • Luxembourg
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • Ukraine

Asia

  • Hong Kong
  • India
  • Kazakhstan
  • Macau
  • Malaysia
  • Singapore
  • South Korea

Middle East

Americas

  • Mexico
  • Peru
  • USA: New York City

References

  1. ^ "Boggi Milano". TripAdvisor.
  2. ^ "Boggi Milano 1939". 2022-11-29. Retrieved 2025-08-13.
  3. ^ MF Milano Finanza (2025-02-20). "Death of Carlo Zaccardi, co-owner of Brian&Barry and Boggi, at the age of 59" [Morto Carlo Zaccardi, co-proprietario di Brian&Barry e Boggi. Aveva 59 anni]. MF Milano Finanza (in Italian). Retrieved 2025-08-13.
  4. ^ "From Brian&Barry to Boggi, farewell to Carlo Zaccardi" [Da Brian&Barry a Boggi. Addio a Carlo Zaccardi]. Il Giorno (in Italian). 2025-02-21. Retrieved 2025-08-13.
  5. ^ "Boggi Milano celebrates 80 years (also) with the restyling of the San Babila store" [Boggi Milano festeggia 80 anni (anche) col restyling del negozio di San Babila]. Il Sole 24 Ore (in Italian). 2019-10-08. Retrieved 2025-08-13.
  6. ^ a b Marta Casadei (2019-11-15). "Boggi Milano goes beyond Europe and focuses on the omnichannel" [Boggi Milano va oltre l’Europa e punta sull’omnicanale]. Il Sole 24 Ore (in Italian). Retrieved 2025-08-13.
  7. ^ "Dalla bottega con due vetrine all' "impero" Boggi". Corriere della Sera. 2 February 2003. Retrieved 2003-02-22.
  8. ^ "Brian & Barry acquires the Boggi chain" [Brian & Barry acquista la catena Boggi]. Pambianconews (in Italian). 2003-02-04. Retrieved 2025-08-13.
  9. ^ "Carlo Zaccardi, CEO of the Boggi brand, dies at 58" [È morto a 58 anni Carlo Zaccardi, Ad del marchio Boggi]. Agenzia ANSA (in Italian). 2025-02-20. Retrieved 2025-08-13.
  10. ^ "Boggi Milano Customer Service" [Servizio Assistenza Clienti Boggi Milano] (in Italian). 2024-07-26. Retrieved 2025-08-13.
  11. ^ a b "About Us" [Chi siamo]. Boggi Milano (in Italian). Retrieved 2025-08-13.
  12. ^ MF Milano Finanza (2018-09-11). "Boggi moves towards €500 million" [Boggi marcia verso i 500 milioni]. MF Milano Finanza (in Italian). Retrieved 2025-08-13.
  13. ^ "Unified commerce: retail beyond the pandemic" [Unified commerce, ovvero il retail oltre la pandemia]. Il Sole 24 Ore (in Italian). 2021-05-10. Retrieved 2025-08-14.
  14. ^ "The shopping experience is increasingly "phygital": why combining traditional and digital channels can benefit consumers" [L'esperienza di acquisto è sempre più “phygital”: ecco perché l'incontro fra i canali tradizionali e il digitale può essere un vantaggio per i consumatori]. Il Sole 24 Ore (in Italian). 2021-11-25. Retrieved 2025-08-13.
  15. ^ Boggi Milano Brings Timeless Italian Elegance to Manhattan Modern Luxury, Chris Groza, May 23, 2025
  16. ^ Boggi Milano Opening Third NYC Store in 6K SF at Columbus Circle Commercial Observer, MARK HALLUM, JANUARY 8, 2025
  17. ^ Palmieri, Jean (May 12, 2025). "Boggi Milano Sets U.S. Retail Rollout, Starts With NYC". Women’s Wear Daily.
  18. ^ Boggi Milano to Open First U.S. Store on Madison Avenue JEAN E. PALMIERI, December 18, 2024
  19. ^ Hendriksz, Vivian (27 February 2025). "Boggi Milano opens first retail location in New York City, with two more in the pipeline". Fashion United.
  20. ^ "Boggi Milano lands in the United States with three stores in New York" [Boggi Milano sbarca negli Stati Uniti con tre punti vendita a New York]. Pambianconews (in Italian). 2025-05-14. Retrieved 2025-08-14.
  21. ^ "Carlo Zaccardi, CEO Of Boggi Milano, Passes Away". Evri Magaci. 21 February 2025.
  22. ^ Remembering Carlo Zaccardi, CEO, Boggi Milano and Brian&Barry Maria Cristina Pavarini, February 21, 2025
  23. ^ Saunders, Sophie. "Boggi Milano FIFA World Cup 2026 & 2027". Flaunt Magazine.
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