BetterUp
| Company type | Private |
|---|---|
| Industry | Professional development |
| Founded | 2013 |
| Founder | Alexi Robichaux Eduardo Medina |
| Products |
|
| Website | www |
BetterUp is an American coaching and workforce development company founded in 2013 to provide personal and professional development for individuals and companies.
History
BetterUp was founded by Alexi Robichaux and Eduardo Medina in 2013. In November 2016, it raised $12.9 million and officially launched.[1] In 2018, the company launched its research arm BetterUp Labs to cooperate with academic and scientific partners.[2] In June 2019, BetterUp raised $103 million in a Series C round.[3]
In 2021, BetterUp raised a Series E round of $300 million at a nearly $5 billion valuation,[4] and Prince Harry, Duke of Sussex, joined the company as Chief Impact Officer.[5] In August 2025, after acquiring Heyday (AI for coaches) and Practica (skills-based AI coaching), BetterUp released a pure AI coaching application.[6][7]
Description
BetterUp operates a subscription-based software-as-a-service (SaaS) to provide customized virtual professional coaching to individuals and enterprises. It provides one-on-one and group coaching, assessment tools, video sessions, and data-driven insights.[7]
BetterUp's customers include the US Air Force.[8]
Further reading
- Shawn Achor, Gabriella Rosen Kellerman, Andrew Reece and Alexi Robichaux, America's Loneliest Workers, According to Research, Harvard Business Review, 19 March 2018
- Kate Niederhoffer, Gabriella Rosen Kellerman, Angela Lee, Alex Liebscher, Kristina Rapuano and Jeffrey T. Hancock, AI-Generated "Workslop" Is Destroying Productivity, Harvard Business Review, 25 September 2025
References
- ^ Sawers, Paul (2016-11-16). "BetterUp raises $12.9 million and launches platform that connects employees with professional coaches". VentureBeat. Archived from the original on 2023-10-01. Retrieved 2025-12-13.
- ^ Thibodeaux, Wanda (2018-08-27). "This New Research Lab Is Dedicated to Helping Your Workplace Perform Better". Inc. Archived from the original on 2025-03-20. Retrieved 2025-12-13.
- ^ Rogers, Adams (12 June 2019). "A $100M Bet That Online Coaching Can Make a Better Manager". Wired. ISSN 1059-1028. Retrieved 2025-12-13.
- ^ Young, Jim. "Mental health startup BetterUp raises funds at near $5 bln valuation". Reuters. Archived from the original on 2023-06-01. Retrieved 2025-12-13.
- ^ Cutter, Chip (2021-03-23). "WSJ News Exclusive | Prince Harry Is Taking on a New Job Title: Chief Impact Officer at BetterUp". The Wall Street Journal. Retrieved 2025-12-13.
- ^ Burba, Annabel (2025-08-18). "How BetterUp Built an AI-Only Coaching Product 95 Percent of Its Customers Love". Inc. Archived from the original on 2025-09-25. Retrieved 2025-12-13.
- ^ a b Knight, Rebecca. "Could AI be your next career coach? One virtual-coaching company thinks so — and other businesses are buying in". Business Insider. Retrieved 2025-12-13.
- ^ Helbling, Katie (2023-09-28). "BetterUp Inc. Partners with US Air Force for $99M of Leadership Coaching". ClearanceJobs. Retrieved 2025-12-13.