BCF (retailer)

BCF (Boating, Camping, Fishing)
Company typeSubsidiary
IndustryRetail
FoundedOctober 2005 (2005-10) in Brisbane, Australia
FounderSuper Retail Group
HeadquartersStrathpine,
Queensland
,
Australia
Area served
Australia
ProductsBoating, camping, fishing, and outdoor recreation products
ParentSuper Retail Group
Websitebcf.com.au

BCF (an abbreviation of Boating, Camping, Fishing) is an Australian retail chain specialising in outdoor recreation equipment and accessories. It is part of the Super Retail Group portfolio, which also owns Supercheap Auto, Rebel, and Macpac.[1]

History

In December 2004, Super Cheap Auto Group acquired CampMart, a camping and outdoor leisure retailer with four stores in Brisbane, for $6.4 million.[2] This acquisition laid the foundation for the launch of BCF (Boating, Camping, Fishing) in October 2005. The first BCF store opened in Brisbane, Queensland, offering a combination of boating, camping, and fishing equipment in one retail format.

In 2010, Super Retail Group acquired Ray's Outdoors, an Australian chain of retail stores selling camping, hiking, and kayaking equipment, as well as outdoor clothing and footwear.[3] The acquisition included 38 stores across Australia.

In April 2018, Super Retail Group acquired Macpac, a New Zealand-based outdoor apparel and equipment retailer, for NZ$144 million (approximately A$135 million). The acquisition aimed to consolidate its outdoor brands and strengthen its position in the adventure outdoors retail market.[4]

Operations

BCF operates over 160 stores across Australia, offering a wide range of products for boating, camping, and fishing enthusiasts. The stores are typically located in large-format homemaker centres and highway corridors, catering to travellers and recreational users.

BCF also operates a loyalty program called Club BCF, which offers members exclusive pricing and reward benefits.[5]

Product categories

BCF’s product range covers major outdoor and recreational categories.

  • Boating | Boat fit-out (marine batteries, wiring, anchors, covers), boat motors, safety gear (PFDs, life jackets), navigation/electronics (GPS, fish finders), first aid, maintenance & parts.[6]
  • Camping | Tents, swags, gazebos, sleeping gear, camp kitchens, furniture, coolers, fridge freezers, drinkware, electronics, lighting, storage, outdoor and shelter accessories.[7]
  • Fishing | Rods, reels, combos, lines, lures, nets, bait & burley, tackle storage, species-specific gear.[8]
  • Clothing & Footwear | Outdoor apparel, hats and sun protection, footwear, sunglasses, accessories.[9]
  • 4WD & Touring | Power, lithium batteries, air compressors, recovery gear, UHF radios, towing equipment, car care, interior and exterior 4WD fit out.[10]
  • Caravan | Towing, caravan levelling, awnings and covers, batteries, plumbing, appliances, maintenance kits, safety and security equipment, exterior and interior caravan accessories.[11]
  • Online/Specialty Collections | Deals, online exclusives, “top rated” gear, and seasonal collections.[12]

Brands

BCF carries a wide range of third-party and exclusive brands. Prominent names include YETI, Shimano, Weber, Dometic, Engel, Darche, Wanderer, XTM, Rhino-Rack, Birkenstock, Zerek, Berkley, Abu Garcia, Crocs, Quiksilver, Lowrance, Garmin, Daiwa, Hardkorr, Oztent, Macpac and more.[13]

BCF also sells exclusive and house brands such as Wanderer, XTM 4x4 Accessories, which offer value-focused camping and touring gear, plus earth by Wanderer, a house brand that encourages customers to "wander with purpose" with its eco-conscious messaging. [14]

Partnerships and community involvement

  • IFISH with BCF – A TV series hosted by Paul Worsteling promoting recreational fishing.[15]
  • OzFish Unlimited – Habitat restoration and sustainable fishing initiatives.[16]
  • Brisbane Broncos – Official NRL partnership.[17]
  • Hipcamp – Car-accessible camping experiences.[18]
  • Clontarf Foundation – Education and employment outcomes for young Aboriginal and Torres Strait Islander men.[19]
  • Stars Foundation – Support for Aboriginal and Torres Strait Islander girls and young women.[20]
  • Gold Coast Flathead Classic – In 2024, BCF was announced as a Platinum Sponsor of the Gold Coast Flathead Classic, underscoring its commitment to the recreational fishing community. The sponsorship particularly recognizes support from BCF stores in Labrador and Oxenford. [21]

Sustainability and Environmental Initiatives

BCF undertakes environmental and sustainability initiatives through Super Retail Group and its own product lines, particularly earth by Wanderer.[22]

Super Retail Group’s Sustainability Framework 2030 focuses on climate action, circular economy, and responsible sourcing.[23]

Awards and recognition

  • Finder Awards 2023 – Best Rated Outdoors Retailer.[24]
  • Inside Retail Awards 2023 – Best Store Design, BCF Townsville Superstore.[25]
  • Top Sport and Outdoor Retailer of the Year – Power Retail All Star Bash, 2023.[26]
  • CX Innovator 2025 Finalist – Inside Retail Australia Awards.[27]

References

  1. ^ "Super Retail Group – Our Journey". Super Retail Group. Retrieved 13 October 2025.
  2. ^ "Super Retail Group – Our Journey". Super Retail Group. Retrieved 13 October 2025.
  3. ^ "Super Cheap to buy Ray's Outdoors" (PDF). The Sydney Morning Herald. 27 April 2010. Retrieved 13 October 2025.
  4. ^ "Super Retail Group – Our Journey". Super Retail Group. Retrieved 13 October 2025.
  5. ^ "Club BCF". BCF. Retrieved 13 October 2025.
  6. ^ "Boating Gear & Accessories". BCF. Retrieved 13 October 2025.
  7. ^ "Camping Equipment". BCF. Retrieved 13 October 2025.
  8. ^ "Fishing Equipment". BCF. Retrieved 13 October 2025.
  9. ^ "Outdoor Clothing". BCF. Retrieved 13 October 2025.
  10. ^ "4WD Equipment". BCF. Retrieved 13 October 2025.
  11. ^ "Caravan Equipment". BCF. Retrieved 13 October 2025.
  12. ^ "Top Rated Products". BCF. Retrieved 13 October 2025.
  13. ^ "Brands". BCF. Retrieved 13 October 2025.
  14. ^ "Earth by Wanderer". BCF. Retrieved 13 October 2025.
  15. ^ "IFISH with BCF". BCF. Retrieved 13 October 2025.
  16. ^ "OzFish powered by BCF". BCF. Retrieved 13 October 2025.
  17. ^ "Brisbane Broncos Partners". Brisbane Broncos. Retrieved 13 October 2025.
  18. ^ "Hipcamp partnership". Hipcamp. Retrieved 13 October 2025.
  19. ^ "Clontarf Foundation". Clontarf Foundation. Retrieved 13 October 2025.
  20. ^ "Stars Foundation". Stars Foundation. Retrieved 13 October 2025.
  21. ^ "BCF Joins the 2024 Gold Coast Flathead Classic as Platinum Sponsor". Gold Coast Flathead Classic. Retrieved 15 October 2025.
  22. ^ "Earth by Wanderer". BCF. Retrieved 13 October 2025.
  23. ^ "Super Retail Group FY25 Sustainability Data Pack" (PDF). Super Retail Group. Retrieved 13 October 2025.
  24. ^ "Finder Awards 2023". Finder. Retrieved 13 October 2025.
  25. ^ "BCF Townsville Superstore". Better Future Awards. Retrieved 13 October 2025.
  26. ^ "Power Retail All Star Bash Awards 2023". Power Retail. Retrieved 13 October 2025.
  27. ^ "CX Innovator 2025 Finalists". Inside Retail Australia. Retrieved 13 October 2025.
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