Attentive (company)

Attentive
IndustryMobile Marketing, AI, SMS, SaaS
Founded2016
FounderBrian Long, Andrew Jones
HeadquartersNew York, NY
Key people
  • Amit Jhawar (CEO)[1]
  • Keri McGhee (CMO)[2]
  • Antonio Silveira (CTO)[3]
  • Nakul Narayan (CPO)
  • Brian Malkerson (CRO)
  • Waqas Ajaib (CFO)
  • Eric Miao (CSO)
  • Karine Terzibachi (CBO)
  • Ned Nurick (CLO)
  • Chad Bennett (CHRO)
ProductsMarketing automation, AI-powered SMS and email, Rich Communications Services
Number of employees
1,000+ (2025)[4]
Websitewww.attentive.com

Attentive (also known as Attentive Mobile) is an American AI-powered mobile marketing platform that provides marketing automation designed to assist businesses with personalizing consumer engagement.[5]

The customer engagement platform is used by more than 8,000 businesses for omnichannel marketing and interacting with customers across channels including email, SMS, push, and RCS.[5][6]

The company is based in New York City, with offices in San Francisco, CA; London, England; and Sydney, AUS.[7]

History

Attentive was founded in 2016 by Brian Long and Andrew Jones. Previously, in 2012, the pair founded TapCommerce, a startup focused on targeted advertising campaigns for apps, which was acquired by Twitter in 2014.[8][9][10] With Attentive, they aimed to develop a text communication platform for businesses, enabling retailers to personalize mobile messages as part of a targeted and interactive strategy.[11][12]

In February 2018, Attentive raised $13 million in a Series A funding round, led by Bain Capital Ventures.[13] In August 2019, the company raised an additional $40 million in a Series B funding round, led by Sequoia Capital.[6] In January 2020, the company raised $70 million in a Series C funding round, led by Sequoia and IVP.[14] In April 2020, the company announced it had extended the Series C by an additional $40 million.[15] In September 2020, the company closed a $230 million Series D funding round led by Coatue Management, bringing its total amount raised to $394 million, and giving it a $2.2 billion valuation.[16] In March 2021, the company raised an additional $470 million in a Series E funding round, bringing its total amount raised to $864 million.[17][18]

In 2020, Attentive was on the list from CB Insights and Fast Company of 50 future “unicorns” (companies that are projected to eventually be valued over $1 billion).[19] The company was named one of Deloitte Technology Fast 500 winners in 2021,[20] 2022,[21] 2023,[22] and 2024.[23]

In April 2022, Attentive opened its first international office, in London, England.[24]

In June 2023, Amit Jhawar was named CEO after serving as president since January 2021.[25] In November 2023, Attentive drove $1.8 Billion in online sales for its customers during Cyber Week.[26]

In January 2025, the company announced that it had surpassed $500 million in Annual Recurring Revenue in 2024[14]

Today, Attentive supports enterprise-grade deliverability, utilizing an AI engine trained on trillions of data points and 110 billion messages across more than 70 industries.[13]

During the 2025 Cyber Week, the Attentive platform drove nearly $2 billion in revenue for brands through its SMS, email, and push campaigns.[27][28] Data published on December 2, 2025, showed that brands employing the platform’s coordinated omnichannel features experienced strong gains in customer engagement and purchasing behavior. The same data indicated that the platform sent over 5.7 billion messages (a 46% increase year-over-year), while brands leveraging AI tools saw twofold faster revenue growth, with revenue per brand increasing by 42% on SMS and 29% on email.[27][28] This occurred as overall consumer spending on Cyber Monday reached a record $14.25 billion, according to Adobe Analytics.[29][30]

Products

The company's first product was patented two-tap™ mobile technology, a patented technology that allows mobile users to opt in by tapping on a call-to-action button on a brand's website, which deeplinks to the user's mobile messaging application with a prepopulated message for the user to send to confirm their sign-up for SMS messaging from that retailer.[31][32]

The Attentive platform is designed to address challenges in mobile messaging strategy by helping retailers build opt-in text subscriber lists and enabling the delivery of personalized, relevant messages to individual consumers.[33] Its messaging tools support features including cart abandonment reminders, A/B testing, subscriber segmentation.[31] The software integrates with customer service and email software such as Zendesk or MailChimp.[34]

In June 2022, Attentive presented Concierge to deliver people-powered, personalized SMS conversations that enabled brands to build one-to-one VIP mobile shopping experiences with customers at scale.[35]

In 2023, the company introduced Attentive Email to integrate email functionality with its existing SMS capabilities. This development marked a transition of the platform to a conversational marketing service that supports unified messaging strategies across SMS and email.[14]

In March 2023, Attentive introduced Attentive AI, an artificial intelligence engine trained on a large SMS marketing dataset, intended to assist marketers with content generation, campaign automation, and ROI maximization.[36]

In April 2023, Attentive presented Attentive Concierge™ as a two-way AI conversational platform designed to engage customers in real time.[37]

In March 2024, Attentive introduced AI Journeys and AI Pro, features that use AI to help brands deliver personalized experiences through hyper-personalized SMS and email interactions.[38]

In March 2025, Attentive and Google presented Rich Communication Services (RCS) Business Messaging in the U.S. RCS enables enterprises to integrate commerce directly into the messaging experience, supporting native video, carousels, suggested replies, and in-chat purchasing.[39]

Software and service integrations and partnerships

Reference:[40]

In July 2020, Attentive named a Shopify Plus Certified App Partner.[41]

In October 2021, Attentive was named BigCommerce's preferred partner.[42]

In January 2023, Attentive presented its integration with SalesForce Marketing Cloud.[43]

In November 2023, Attentive and Bazaarvoice established an integration partnership to allow brands to incorporate User-Generated Content data into the SMS communication channel.[44]

In March 2025, Attentive and Google announced a collaboration for the U.S. launch of Rich Communication Services (RCS). This technology is intended to enable AI-powered brand-to-consumer messaging.[39]

In May 2025, Attentive introduced a bi-directional integration with Snowflake Inc. on the Snowflake Marketplace. This integration is designed to allow joint customers to use data for activation, insights, and optimization, which supports advanced personalization and platform capabilities.[45] Attentive has been named “One to Watch” in Snowflake's annual “The Modern Marketing Data Stack” in 2025 and 2026.[46]

In May 2025, Attentive presented the Signature Agency Program, an invite-only initiative intended to formalize partnerships with agencies that demonstrate expertise in integrating SMS, email, and AI marketing strategies.[15][47]

In August 2025, Attentive was named Yotpo's preferred SMS and email partner. The partnership connects customer reviews and loyalty data from Yotpo with Attentive's platform to support personalized and unified engagement campaigns.[48]

In September 2025, Attentive established an integration partnership with Tapcart, a mobile commerce platform for Shopify stores. This collaboration allows Attentive customers to manage mobile push notifications, SMS, and email campaigns centrally within the Attentive platform.[49][50]

In October 2025, Attentive launched new platform features, including push notifications for in-app messaging integration. The update also included enhanced AI product recommendation models for SMS and email, alongside a new analytics dashboard for cross-channel performance tracking.[51]

Awards

2018

  • Attentive was named a Gartner Cool Vendor in Conversational Marketing[52]
  • It was named Mobile Marketing Company of the Year by DMN[53]

2019

  • Brian Long, Attentive Co-founder, was named to the DMN - 40 Under 40 list[54]

2020

  • Attentive was recognized on the Forbes America's Best Startup Employers 2020 list[55]
  • It was ranked #8 on the LinkedIn Top 50 Startups list[56]
  • It was included on the CB Insights - The New Retail and Consumer Unicorns of 2020 list[57]

2021

  • Attentive was ranked #2 on the Crain's NYC Unicorn List[58]
  • It was ranked #3 in North America and #1 in the Tri-State area on the Deloitte Fast 500 list[59]
  • Brooke Burdge was named a Luxury Woman to Watch by Luxury Daily[60]
  • It was included on the DA Davidson Top Private US Tech Companies list[61]
  • It was listed on the LinkedIn Top Startups List[62]
  • It was ranked #12 on the Forbes Cloud 100 list[63]
  • It was named one of the 10 Best Tech Startups in NYC by the Tech Tribune[64]
  • It was included on the Inc. Best Workplaces 2021 list[65]
  • It was ranked #213 on the Forbes America's Best Startup Employers 2021 list[66]
  • It won a Glossy Award for Best use of SMS with Supergoop[67]
  • It was included on the Growjo Fastest Growing Companies in the World - 2021 list and was ranked #2 in NYC[68][69]
  • It was named a G2 Leader for Winter 2021[70]
  • Brian Long was named to Crain's Business 40 Under 40 list[71]
  • It was named a G2 Leader for Spring 2021[70]

2022

  • Attentive received a Webflow Award - Holiday Reboot[72]
  • It won a Digiday Technology Award for Best A/B Testing Platform[73]
  • It was ranked #41 on the Deloitte Technology Fast 500 list[74]
  • It received an Inc. Power Partner Award[75]
  • It was included on the Crain's NYC Tech Unicorns list[76]
  • It was ranked #9 on the LinkedIn Top Startups list[77]
  • It received a MarTech Award for Best Mobile Messaging Based Marketing Solution[78]
  • It was ranked #10 on the Forbes Cloud 100 list[79]
  • It was recognized by Lawyer's International on the Legal I00 - Most Innovative Marketing Platform
  • It won The Sammy Sales and Marketing Award for Medium-Sized Company[80]
  • It received a Digiday Content Award - Attentive Holiday Village[81]
  • It was included on the CB Insights Retail Tech 100 list[82]
  • It was ranked #253 on the Forbes America's Best Startups list[83]
  • It was listed among the G2 - Fastest Growing Products[84]

2023

  • Attentive was recognized on the Deloitte Technology Fast 500 list[22]
  • It received an Inc. Power Partner Award[85]
  • It was ranked #6 on the G2 Best Software Products list[86]
  • It was ranked #14 on the Forbes Cloud 100 list[87]
  • It was included on the Commerce TechPower List[88]
  • It received an AI Breakthrough Award[89]
  • It was featured on the Campaign - UK Best Places to Work list[90]
  • It was listed among the Tech Tribune 2023 Top NYC Startups[91]

2024

  • Attentive was recognized on the Deloitte Technology Fast 500 list[23]
  • It received the Merit Award for Best AI Application in Retail and Best AI Driven Marketing Campaign[92]
  • It was listed on the Cloud AI Awards[93]
  • It received a G2 Fall Awards
  • Amit Jhawar was recognized as a Rethink Retail Leader in AI[94]
  • It was listed on the Forbes Cloud 100[95]
  • It received the Texties Award[96]
  • It was included on Newsweek's America's Greatest Workplaces lists for Women, Job Starters, and Diversity[97][98][99]

2025

  • Attentive was listed on the Forbes Cloud 100 list[100]
  • It received the Digiday Technology Award for Best Mobile Marketing Platform[101]
  • It was recognized on the Inc. Best Workplaces list[102]
  • It was included in the ECommerce Fastlane Top 6 eCommerce Marketing Tools for 2025 list[103]
  • It was named a Best Startup Employer by Forbes[104]
  • It was included on the Newsweek Greatest Workplaces for Women list[105]
  • It was recognized as Okendo Best Technology Partner for 2025[106]
  • It was named one of the Best Places to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal[107]
  • It was named #2 Best Tech Startup in New Jersey by the Tech Tribune[108]

Customers

Attentive provides customer engagement technology for more than 8,000 global brands including Urban Outfitters, Steve Madden, Crate & Barrel, and Dickey's Barbecue Pit.[11][109]

See also

References

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  5. ^ a b "Buying Soap Was Just The Start. Now The Company Wants To Text You, Too".
  6. ^ a b "How Attentive Uses Data to Fine-Tune Their Marketing".
  7. ^ "About Us - Our Company, Team, and Investors".
  8. ^ "Text Marketing Startup Attentive Hits $2.2 Billion Valuation With Its Third Funding Announcement Of 2020".
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  10. ^ "Text Marketing Startup Attentive Hits $2.2 Billion Valuation With Its Third Funding Announcement Of 2020".
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  12. ^ "Attentive / 2026 Exhibitors & Sponsors – Shoptalk Europe 2026: The new home for retail's boldest pioneers".
  13. ^ a b "Case Study: Attentive — Fluvio".
  14. ^ a b c "Contrary Research - Attentive".
  15. ^ a b "WITHIN Named to Attentive's Signature Agency Program — WITHIN".
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  30. ^ "Cyber Monday: Shoppers Spent $14.25 Billion Amid Sales Frenzy, Report Says".
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  33. ^ "Mobile messaging startup Attentive raises another $70M".
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  38. ^ "How new Attentive AI Journeys and AI Pro is delivering 117% more purchases".
  39. ^ a b "Attentive Launches RCS Business Messaging, Redefining Mobile Commerce".
  40. ^ "Partners & Integrations — Blog".
  41. ^ "Attentive Joins Shopify Plus Program".
  42. ^ "Attentive Named BigCommerce Preferred Partner".
  43. ^ "Attentive Launches Attentive SMS Marketing for Salesforce Commerce Cloud on Salesforce AppExchange".
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  92. ^ "Winners - Technology 2024 — MERIT AWARDS".
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  94. ^ "Top AI Leaders in Retail by RETHINK Retail".
  95. ^ "Attentive Ranks in Top 25 on 2024 Forbes Cloud 100".
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  109. ^ "Attentive / 2026 Exhibitors & Sponsors – Shoptalk Europe 2026: The new home for retail's boldest pioneers".
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