Ana Kirova

Ana Kirova (born c. 1992) is a Bulgarian-born designer and executive based in London.^[1][2] She is the chief executive officer of the dating app Feeld.

Kirova was born in Varna, Bulgaria, in the early 1990s and grew up during post-Soviet cultural transition. She attended public language high school in Varna then moved to London in 2011 to study graphic design.^[1]

In London, she studied Graphic and Digital Design at the University of Greenwich^[3] and completed a BA in 2014. In 2022, she graduated with an MBA from Imperial College Business School.

In 2014, Kirova began collaborating with multidisciplinary designer and entrepreneur Dimo Trifonov, who had created an early prototype of the app then called 3nder.^[4] The concept emerged from their shared interest in creating a space for open relationships and self-expression.^[5] When Tinder's parent company Match Group filed a trademark lawsuit over the name, 3nder rebranded as Feeld in 2016. By 2018, Kirova had become Feeld's head of product, introducing differentiating features such as expanded gender options.^[6] She became its CEO on April 2021.^[7]