Aliza Licht

Aliza Licht is an American marketing expert and author who specializes in personal brand advising, social media and fashion.[1]

Early life and education

Licht grew up in the Five Towns area of Long Island, New York.[1] Licht wanted to be a plastic surgeon, but joked that she couldn't wear scrubs every day because she loved fashion too much.[1]

Career

After college, Licht worked at Harper's Bazaar and Marie Claire.[1] Licht became an executive for brand marketing and communications at Alice + Olivia, and directed social media and brand experiences for Warby Parker.[2] Licht joined Donna Karan International in 1998 as a publicist and became senior vice president for global communications. She ran the Twitter site DKNY PR GIRL, at first anonymously,[1] and was viewed as an early adopter of fashion industry social media.[3] Licht was called one of "Six Women Who Rule the Fashion World" byTime[4] and one of 23 "Most Innovative Career Coaches" by Business Insider.[5]

Licht told the New York Times that working in the fashion industry could be "an amazing boot camp” as a first step before entering other fields, adding "Fashion people work really hard.”[6]

Licht's 2015 book Leave Your Mark was called a "tell-all mentorship book" by Harper's Bazaar.[7]

In her 2023 book On Brand, Licht recommended networking, focusing one's goals, honing one's message, and collecting information on one's perception by others, in order to build self-awareness.[8][9][10][11] Licht suggested making a list of one's skills and areas of expertise, then crossing out any non-preferred activities.[8] She advised promoting other people when posting about oneself,[12] purchasing one's own name as a domain name, and creating a personal website.[8] Licht encouraged introverts to get outside their comfort zone by speaking at industry conferences, moderating panel discussions or going on podcasts.[13]

Licht's tip "start building equity in your name by introducing yourself with your full name, not where you work" was featured as one of Forbes' "19 Essential Personal Branding Tips From Top Global Experts".[14]

Awards

  • Fashion 2.0 award, Best Twitter and Best Blog by a Fashion Brand, 2012[1]
  • American Book Fest, Best Book of 2023, Business: Marketing and Advertising[15]

Works

  • Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media, Grand Central Publishing, 2015. ISBN 9781455584130 [16]
  • On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, Union Square & Co., 2023. ISBN 978-1454949060 [17]
  • "Building Social Capital When You Work Remotely", Harvard Business Review, 2023.[18]
  • “Being a Jewish Activist Wasn't on Brand for Me,” On Being Jewish Now: Reflections from Authors and Advocates, Zibby Publishing, 2024. ISBN 979-8991140232

Activism

Following the October 7 attacks, Licht contributed an essay called “Being a Jewish Activist Wasn't on Brand for Me” to a 75-writer anthology On Being Jewish Now: Reflections from Authors and Advocates.[19] The anthology was assembled by Artists Against Antisemitism and edited by Zibby Owens. Licht said she was warned about losing social media followers if she posted content supporting Israel and opposing antisemitism, but instead, her activism doubled her followers.[19]

References

  1. ^ a b c d e f Chang, Bee-Shyuan (2012-02-15). "Aliza Licht, Unnamed Twitter Fashion Star, Comes Out on YouTube". The New York Times. Retrieved 2025-06-01.
  2. ^ Lockwood, Lisa (2022-11-10). "Aliza Licht Pens Second Book". WWD. Retrieved 2025-06-01.
  3. ^ Thurmond, Alexandra (2015-08-12). "@DKNYPRGirl, Who Officially Put Social Media on the Map, Is Leaving In the Fall". Teen Vogue. Retrieved 2025-06-01.
  4. ^ Grosso, Caroline (2012-09-06). "Power Surge: Six Women Who Rule the Fashion World". TIME.com. Retrieved 2025-06-01.
  5. ^ Lebowitz, Shana; Teng, May (2020-09-24). "MOLDING GREATNESS: Meet 23 career coaches who helped shape leaders into stars at the likes of Goldman Sachs and Google". Business Insider. Retrieved 2025-06-01.
  6. ^ Jacobs, Alexandra (2015-01-09). "Who Will Be America's Next Top Mentor?". The New York Times. Retrieved 2025-06-01.
  7. ^ Fisher, Lauren Alexis (2015-05-05). "Aliza Licht "Leave Your Mark" Book Interview". Harper's BAZAAR. Retrieved 2025-06-01.
  8. ^ a b c Greenleaf, Sarah (2024-03-13). "Review: 'On Brand' will help you build a personal brand". Jewish Rhode Island. Retrieved 2025-06-01.
  9. ^ Kerpen, Dave (2023-04-28). "5 Ways Staying on Brand Can Help You Grow Your Business". Inc. Retrieved 2025-06-01.
  10. ^ Wasserman, Andrea (2023-03-22). "Book Preview And Author Q&A: 'ON BRAND' By Aliza Licht And Its Fashion Origins And Implications". Forbes. Retrieved 2025-06-01.
  11. ^ Bousquet, Kristen (2024-05-22). "5 Books For Creators Seeking To Monetize Their Content". Forbes. Retrieved 2025-06-01.
  12. ^ Feintzeig, Rachel. "Brag at Work Without Sounding Like a Jerk". WSJ. Retrieved 2025-06-01.
  13. ^ Taylor, Chris (2023-05-18). "How to join a board of directors". Reuters. Retrieved 2025-06-01.
  14. ^ Arruda, William (2025-01-05). "19 Essential Personal Branding Tips From Top Global Experts". Forbes. Retrieved 2025-06-01.
  15. ^ "The 20th Annual "Best Book" Awards". American Book Fest. Retrieved 2025-06-01.
  16. ^ Reviews of Leave Your Mark:
  17. ^ Reviews of On Brand:
  18. ^ Licht, Aliza (2023-05-15). "Building Social Capital When You Work Remotely". Harvard Business Review. Retrieved 2025-06-01.
  19. ^ a b Bovy, Phoebe Maltz (2024-12-10). "Now it's time to review the 75-writer anthology called 'On Being Jewish Now'". The Canadian Jewish News. Retrieved 2025-06-01.
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