Al Tazaj
Logo in both English & Arabic | |
Native name | الطازج |
|---|---|
| Industry | Restaurants |
| Founded | 1989 Mecca, Saudi Arabia |
| Founder | Abdul Rahman Fakieh |
| Headquarters | Jeddah, Saudi Arabia |
| Website | www |
Al Tazaj (Arabic: الطازج) or also known as Taza in the UAE Market, focuses on BBQ and Fried Chicken, Saudi fast-casual restaurant chain headquartered in Jeddah, Saudi Arabia.
History
Al Tazaj was founded in 1989 in Mecca by Abdul Rahman Fakieh.[1] The company is headquartered in Jeddah, Saudi Arabia.[2]
Operations
Al Tazaj specialises in flame-grilled chicken prepared with a proprietary blend of sauces. Chickens are delivered fresh daily from Fakieh Poultry Farms.[3] The company emphasises quality sourcing and rapid expansion. It continues to grow through franchising and investment in new international markets.[4]
Locations
Al Tazaj has approximately 100 branches in Saudi Arabia. Many more restaurants out of its home country, Saudi Arabia are also located in Jordan with seven branches, Morocco formerly had one branch in Casablanca[5] but closed due to unknown reasons, and the United Arab Emirates with five branches in Dubai, 2 in both Abu Dhabi and Sharjah, and one in Ajman. However, as of 2025, all branches in the UAE closed after people complained how the portion sizes downsize making it be labelled "a joke", its quality took a steep nosedive, people stopped eating Al Tazaj, And Al Baik joining the UAE market, and also due to multiple food safety violations,[6][7] Kuwait formerly had 3 branches but has currently been shut down due to unknown circumstances, and lastly one branch in the capital of Qatar
| Country | Number Of Branches | Status | Year Opened | Year Shut Down |
|---|---|---|---|---|
| Saudi Arabia | 121 Branches | Active | 1989 (Mecca) | Operating |
| Jordan | 7 Branches | Active | 2003 (Amman)[8] | Operating |
| Morocco | 1 Branch | Unknown | 2013 (Casablanca)[9] | Unknown |
| United Arab Emirates | 10 Branches | Inactive | Mid 2010s (Dubai) | Mid 2024 |
| Kuwait | 3 Branches | Inactive | Mid 2010s (Kuwait City) | Early 2021 |
| Qatar | 1 Branch | Inactive | Mid 2010s (Doha) | Mid 2024 |
Downfall
Al Tazaj outside the home country of Saudi Arabia has been struggling with its business due to bigger and better competition in the Arab market with restaurants like Al Baik and its poor quality in food and portion sizing being an absolute joke and multiple reports of health code violations in their branches,[6] With problems getting bigger and worser, Al Tazaj could not keep up with the current market and criticism for their products in their branches outside of its home country Saudi Arabia and as we all know good things must always come to an end marking the point that Al Tazaj is currently struggling to hold up its international branches.
See also
References
- ^ "Al Tazaj Restaurants". MyGuideSaudiArabia. Retrieved 2025-11-22.
Al Tazaj was founded in 1989 in Mecca by Abdul Rahman Fakieh.
- ^ "Al Tazaj". LinkedIn. Retrieved 2025-11-22.
Al Tazaj is headquartered in Jeddah, Saudi Arabia.
- ^ "About TAZA". TAZA UAE. Retrieved 2025-11-22.
Chickens are delivered fresh daily from Fakieh Poultry Farms and marinated in a proprietary blend of sauces.
- ^ Al-Ghamdi, Saleh (2022). "Business Strategies of Saudi Fast Food Chains". International Journal of Business and Management Studies. 12 (3): 45–60. Retrieved 2025-11-22.
Al Tazaj sources chickens from Fakieh Poultry Farms and has expanded internationally.
- ^ "AL Tazaj". TripAdvisor.
- ^ a b "Abu Dhabi restaurant shut down for ignoring repeated warnings, authority says". Gulf News.
- ^ "Restaurants flouting regulations to be named and shamed". Khaleej Times.
- ^ "Al Tazaj Jordan".
- ^ "Saudi Fast Food chain to Open Restaurants in Morocco".
External links
- Official website
- Interview in Asharq Alawsat about product placement by Al Tazaj
- Press release Archived 2007-03-17 at the Wayback Machine reports that Al Tazaj is one of the top 40 Arab brands according to Forbes Arabia
- Saudi Chicken Chain Opens Outlet In Orlando