Adenike Adeleke
Adenike Adeleke | |
|---|---|
| Born | 17 March 1995 |
| Other names | Nikos Living, Nikos Babii |
| Occupations | Vlogger, entrepreneur, musician |
| Years active | 2015–present |
Adenike Adeleke (born 17 March 1995), known professionally as Nikos Living (also called Nikos Babii), is a Nigerian vlogger, entrepreneur, and music artist.
She became known for her fashion, beauty, and lifestyle content on social media before branching into music and business.
Early life and education
Adeleke was born in Nigeria on 17 March 1995 to Ademola Adeleke and an American mother.[1] She was partly raised in Nigeria before relocating to the United States at the age of eight.[2] She attended Beaver Ridge Elementary, Pinckneyville Middle, and Norcross High School, and later studied Business Administration at Oakwood University, Huntsville, Alabama.[3]
Career
Adeleke began her digital career in the mid-2010s with a YouTube channel initially known as Keeping Up with Nikos, where she shared beauty and lifestyle tutorials.[3] She later rebranded her online identity as Nikos Living in 2018, focusing on wellness, fashion, and personal storytelling.[4] Her channel and social media presence have been recognized among Nigeria’s leading digital voices shaping post-COVID creative culture.[5] Daily Times described Adeleke as part of a new generation of Nigerian digital creatives blending lifestyle, culture, and identity through vlogging.[6] Her online persona has been praised for its mix of glamour and relatability, reflecting the balance of Nigerian and Western influences.[5]
She is the founder of BN Clothing Shop, a fashion and lifestyle brand.[3]
In March 2025, Adeleke debuted as a recording artist with the single "DND", described as a song of self-preservation and peace.[7] The Guardian called it "an anthem of empowerment that bridges her storytelling roots with contemporary Afrobeats".[2]
Personal life
Adeleke is a member of the Adeleke family. Her father, Ademola Adeleke, is Governor of Osun State, and she is a cousin to Nigerian musician Davido.[7] She often features her family and personal reflections in her digital content.[3]
References
- ^ "Adenike Adeleke: Pioneering Beauty, Creativity and Empowerment". News Ghana. 9 March 2025. Retrieved 11 October 2025.
- ^ a b "From Vlogging to Afrobeats, Nikos Living Is Living Her Next Dream on "DND"". The Guardian. 7 March 2025. Retrieved 11 October 2025.
- ^ a b c d "Luxury Nigerian Style: A Celebration of Culture and Class". PM News Nigeria. 4 January 2025. Retrieved 11 October 2025.
- ^ "Shaping Nigeria's Narrative Through Digital Storytelling". Nigerian Tribune. 9 June 2024. Retrieved 11 October 2025.
- ^ a b "A Digital Renaissance: Post-COVID Content Revolution". The Guardian Nigeria. 13 August 2023. Retrieved 11 October 2025.
- ^ "Nigeria's Top Vloggers Shaping Culture Through the Digital Lens". Daily Times Nigeria. 9 December 2024. Retrieved 11 October 2025.
- ^ a b "Nikos Set to Make Bold Debut with Empowering Single "DND"". ThisDay Live. 6 March 2025. Retrieved 11 October 2025.