Academy of Marketing Science
| Formation | 1971 |
|---|---|
| Founder | Harold W. Berkman |
| Type | Nonprofit organization |
Region served | worldwide |
| Fields | Marketing |
| Website | https://www.ams-web.org/ |
The Academy of Marketing Science (AMS) is an international scholarly association dedicated to the field of marketing. Established in 1971,[1] the organization was founded by a group of marketing scholars led by Dr. Harold W. Berkman of the C. W. Post Center at Long Island University.[2][3]
The Academy of Marketing Science publishes the Journal of the Academy of Marketing Science (JAMS), which includes empirical, conceptual, and methodological articles.[4] JAMS is included on the Financial Times Top 50 journal list.[5] According to the 2023 Journal Citation Reports, it has an impact factor of 9.5. Additionally, it holds an A* rating in the ABDC Journal Quality List (2022)[10] and a 4* rating in the CABS 2024 Academic Journal Guide. The journal also confers annual best paper and long-term impact awards named after Jagdish N. Sheth[6] and A. Parasuraman.[7]
Since 2011, the Academy of Marketing Science has published AMS Review in its current format as a journal focused on conceptual papers.[8] According to Scopus, the journal is ranked in the first quartile (Q1) in the marketing category.[9] It holds a B rating in the ABDC Journal Quality List (2022)[10] and a 2* rating in the CABS 2024 Academic Journal Guide.
The Academy of Marketing Science edits the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series. The series compiles papers based on presentations from the AMS conferences. It is published by Springer.[10] The organization also organizes two annual academic conferences: the AMS Annual Conference, held in North America,[11] and the World Marketing Congress (AMS WMC),[12] held outside North America. The AMS WMC was first held in 1983 as a biennial event.[2] Additionally, the Academy has also hosted conferences on topics such as minority and multicultural marketing.[13]
References
- ^ Petrescu, Maria; Krishen, Anjala S. (2024). "Marketing analytics in 2024 conferences: AI and data-driven decision-making". Journal of Marketing Analytics. 12 (4): 743–745. doi:10.1057/s41270-024-00357-4. Retrieved July 7, 2025.
- ^ a b Babin, B. J.; Moulard, J. G.; Lindquist, J. D. (2022). "A bridge to relevance: on the history of the Academy of Marketing Science". AMS Review. 11 (3–4): 454–463. doi:10.1007/s13162-021-00221-z. PMC 8728484.
- ^ Babin, Barry J.; Krey, Nina (2022). "How could anyone forget Harold W. Berkman?". Journal of the Academy of Marketing Science. 50: 4–7. doi:10.1007/s11747-021-00819-6. Retrieved July 7, 2025.
- ^ "Journal of the Academy of Marketing Science". SCImago Journal & Country Rank. Retrieved July 7, 2025.
- ^ "50 Journals used in FT Research Rank". Financial Times. 12 September 2016. Retrieved July 7, 2025.
- ^ "Best JAMS Article Award". Sheth Foundation. Retrieved July 7, 2025.
- ^ "Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact". University of Twente Research Information. Retrieved July 7, 2025.
- ^ "The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science Journals" (PDF). ISM Research Journal. Retrieved July 7, 2025.
- ^ "AMS Review - Scopus". Scopus. Retrieved July 7, 2025.
- ^ "Developments in marketing science". WorldCat. Retrieved July 7, 2025.
- ^ "2025AMSAC: 2025 AMS Annual Conference". EasyChair. Retrieved July 7, 2025.
- ^ "AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress". EasyChair. Retrieved July 7, 2025.
- ^ "Academy of Marketing Science World Marketing Congress". Springer. Retrieved July 7, 2025.