Abasiama Idaresit

Abasiama Idaresit
Born
Calabar, Cross River State, Nigeria
EducationInformation systems and management at the London School of Economics, University of London and an MBA from Manchester Business School.
OccupationsTechnology entrepreneur and business executive, Founder & Group CEO, Wild Fusion Holdings
AwardsForbes Africa – “Ten African Internet Millionaires To Watch” (2013), Institut Choiseul – “Top 100 African Economic Leaders” (2015), United Nations / MIPAD – Most Influential People of African Descent (Top 100)

Abasiama Idaresit is a Nigerian technology entrepreneur and business executive. He is the founder of  Wild Fusion Holdings, a business group headquartered in Lagos, Nigeria with operations in Ghana and Kenya.[1]

In 2013, Forbes Africa listed Idaresit among “Ten African Internet Millionaires To Watch”[2] and in 2015, the Institut Choiseul named him one of the “Top 100 African Economic Leaders”.[3]

He was also recognized in the United Nations’ MIPAD Top 100 (Most Influential People of African Descent).[4]

Early life and education

Born in Calabar, Cross River State, Idaresit attended Federal Government College Ikot Ekpene.

According to media reports, he studied information systems and management at the London School of Economics, University of London and earned an MBA from Manchester Business School.[5]

Career

Wild Fusion Holdings

Wild Fusion Holdings is a diversified operational conglomerate consolidating the fragmented digital infrastructure of Africa. Founded by Idaresit, the group is headquartered in Lagos, Nigeria, and has expanded operations to Ghana and Kenya.[6]

The company evolved from Wild Fusion, a digital-marketing agency, into a multi-vertical holding company. Its portfolio includes:

  • Wild Fusion, a pan-African digital marketing network operating in Nigeria, Ghana, and Kenya.[7]
  • Supply Smart, a Central Bank of Nigeria-licensed agency banking network providing digitized last-mile payment solutions.[8]
  • Loanspot Africa, a lending infrastructure platform that uses AI-driven credit assessment to improve access to finance for small and medium-sized enterprises (SMEs).[9]
  • Wild Fusion Digital Centre, which offers certification programmes in digital marketing and software engineering.[10]

The holdings structure integrates marketing technology, financial services, and talent development under a single operational framework. The group works to standardize operations, coordinate services across subsidiaries, and develop scalable digital and financial ecosystems in West Africa.[11]

Under Idaresit’s leadership, Wild Fusion Holdings has been noted in regional business publications for its approach to consolidating digital and financial infrastructure and establishing structured governance suitable for institutional investment.[12][13]

Greentree Investment Company

In 2018,  Idaresit co‑founded Greentree Investment Company with Olabode  Agusto and Ola Brown to provide capital to early‑stage African technology start‑ups.[14]

Idaresit was also among the investors who exited from Stripe’s 2020 acquisition of the fintech company Paystack.[15][16]

Other affiliations

Idaresit serves on the board of LEAP Africa, a non-profit organisation that supports youth leadership and social innovation across the continent.[17]

Public engagements

Idaresit has participated in several high-level discussions on artificial intelligence and technology policy in Africa.

According to a release distributed via EIN Presswire, it was indicated that Idaresit was expected to participate in the United Nations Vienna AI for Development (AIFoD) Summer Summit in 2025.[18]

That same year, the Africa Future Network announced that Idaresit would chair a roundtable on AI-investment impact metrics during its annual development forum.[19]

In October 2025, Nairametrics published an op-ed authored by Idaresit titled “AI Investment Needed to Secure Africa’s Digital Sovereignty”, where he argued for increased investment in artificial-intelligence infrastructure to strengthen the continent’s digital independence.[20]

These engagements reflect his ongoing participation in discussions around AI and digital development in Africa.

Awards and recognition

  • Forbes Africa – “Ten African Internet Millionaires To Watch” (2013)[21]
  • Institut Choiseul – “Top 100 African Economic Leaders” (2015)[22]
  • United Nations / MIPAD – Most Influential People of African Descent (Top 100) – Idaresit was named among the 2016 MIPAD Top 100 honorees in the Business & Entrepreneurship category.[23][24]
  • Outstanding Innovative Digital Marketing in Nigeria (2015) – Awarded to Wild Fusion at the National Marketing Stakeholders Summit & Brands and Advertising Excellence Awards.[25] 
  • Clutch Global Listings (2019 & 2021) – Recognized among the top global digital-marketing and B2B agencies.[26][27]
  • The Guardian (Nigeria) – Included among “Inspiring and Definitive CEOs” (2023).[28][29]

References

  1. ^ Jeremiah, Urowayino (2023-06-21). "Future of Technology business is data – Idaresit". Vanguard News. Retrieved 2025-10-08.
  2. ^ Nsehe, Mfonobong. "Ten African Internet Millionaires To Watch". Forbes. Retrieved 2025-10-08.
  3. ^ "2015 Institut CHOISEUL - African Leaders | PDF | Africa | Economies". Scribd. Retrieved 2025-10-08.
  4. ^ "MIPAD unveils 2016 list of '100 Under 40 Most Influential People of African Descent'". Businessday NG. 2017-03-29. Retrieved 2025-10-08.
  5. ^ Ogunlesi, Tolu; Ogunlesi; Columnist, Newspaper; Consultant, Social Media (2013-08-19). "How a Nigerian Internet Start-up Grew Revenue from $250 to $1 Million in 3 Years". HuffPost. Retrieved 2025-10-08.
  6. ^ Onyekwelu, Stephen (2025-11-29). "The "Boring" Revolution: Why the Next African Unicorn Won't Be an App, But the Rails Beneath It By Abasiama Idaresit CEO Wild Fusion Holdings". Businessday NG. Retrieved 2025-12-12.
  7. ^ BusinessDay (2019-09-29). "Wild Fusion emerges as Top digital Marketing Agency in the World -". Businessday NG. Retrieved 2025-12-12. {{cite web}}: |last= has generic name (help)
  8. ^ Akinsanmi, 'Sola (2024-12-07). "Supply Smart, Wild Fusion Company secures agency banking license from CBN". The Guardian Nigeria News - Nigeria and World News. Retrieved 2025-12-12.
  9. ^ eribake, akintayo (2024-12-06). "Supply Smart, a Wild Fusion Company, Granted Agency Banking License by the Central Bank of Nigeria". Vanguard News. Retrieved 2025-12-12.
  10. ^ BellaNaija.com (2016-04-12). "Upgrade Your Career, Get a Professional International Diploma in Digital Marketing | Register Today!". BellaNaija. Retrieved 2025-12-12.
  11. ^ Onyekwelu, Stephen (2025-11-29). "The "Boring" Revolution: Why the Next African Unicorn Won't Be an App, But the Rails Beneath It By Abasiama Idaresit CEO Wild Fusion Holdings". Businessday NG. Retrieved 2025-12-12.
  12. ^ Onyekwelu, Stephen (2025-11-29). "The "Boring" Revolution: Why the Next African Unicorn Won't Be an App, But the Rails Beneath It By Abasiama Idaresit CEO Wild Fusion Holdings". Businessday NG. Retrieved 2025-12-12.
  13. ^ Oboh (2025-12-10). "How Idaresit and Wild Fusion are shaping Africa's digital future". Vanguard News. Retrieved 2025-12-12.
  14. ^ Guest, Guest (2018-09-21). "Opinion: Why Nigeria's Tech Ecosystem Shouldn't Be Built Exclusively With Foreign Capital". TechCabal. Retrieved 2025-10-08.
  15. ^ John, Janet (2021-02-19). "Paystack investors cash out big". Nairametrics. Retrieved 2025-10-08.
  16. ^ Uzor, Franklin (2021-02-20). "Paystack Investors Cash out Big". Nigerian Investment Promotion Commission. Retrieved 2025-10-08.
  17. ^ "Board Members". LEAP Africa. Retrieved 2025-10-08.
  18. ^ ein-presswire. "United Nations Vienna Opens AIFOD 2025 Summer Summit".
  19. ^ "Abasiama Idaresit, CEO of Wild Fusion Holdings & Board Member, Greentree Investment, to Lead Roundtable on Innovative Metrics and Assessment Models for AI Investment Impact in Emerging Markets | AIFOD | AI FOR DEVELOPING COUNTRIES FORUM". 2025-06-21. Retrieved 2025-10-08.
  20. ^ Abasiama, Op-Ed (2025-10-07). "AI investment needed to secure Africa's digital sovereignty – Abasiama Idaresit". Nairametrics. Retrieved 2025-10-08.
  21. ^ Nsehe, Mfonobong. "Ten African Internet Millionaires To Watch". Forbes. Retrieved 2025-10-08.
  22. ^ "2015 Institut CHOISEUL - African Leaders | PDF | Africa | Economies". Scribd. Retrieved 2025-10-08.
  23. ^ Newspaper (2017-03-29). "MIPAD unveils 2016 list of '100 Under 40 Most Influential People of African Descent'". Businessday NG. Retrieved 2025-10-08.
  24. ^ Okogba, Emmanuel (2017-03-29). "Africans in Diaspora can change the '3Ds' narrative says Abike Dabiri". Vanguard News. Retrieved 2025-10-08.
  25. ^ Fadoju, Lulu (2015-05-08). "Wild Fusion Receives Award for Innovative Digital Marketing In Nigeria". TechCabal. Retrieved 2025-10-08.
  26. ^ Newspaper (2019-09-29). "Wild Fusion emerges as Top digital Marketing Agency in the World -". Businessday NG. Retrieved 2025-10-08.
  27. ^ Report, Agency (2019-09-28). "Nigeria's Wild Fusion named among top digital agencies in the world for business success". Punch Newspapers. Retrieved 2025-10-08.
  28. ^ Nigeria, Guardian (2024-04-02). "The Guardian's Special Focus On Nigeria's Most Inspiring And Definitive Top CEOs In 2023: Part Three: Batch Four". The Guardian Nigeria News - Nigeria and World News. Retrieved 2025-10-08.
  29. ^ Nigeria, Guardian (2021-12-11). "The Guardian's special focus on Most Impactful and Award-winning CEOs that contributed to Nigeria's GDP growth in 2021 Part 4". The Guardian Nigeria News - Nigeria and World News. Retrieved 2025-10-08.
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