AYR (brand)

AYR (All Year Round) is an independent clothing brand that is known for its jeans, which are made in Los Angeles,[1] and its elevated basics.[2] The brand was launched online in 2014.[3] Maggie Winter is the brand's co-founder and chief executive.[2] In 2020, the company adopted a fully distributed operating model with a small team that works across three time zones.[4]

AYR has been featured in Vogue,[5] The New York Times,[1] New York Magazine,[6] Esquire,[7] GQ,[8] and Forbes.[9]

References

  1. ^ a b "The Best Women's Jeans". The New York Times. 2025-07-17. ISSN 0362-4331. Retrieved 2025-10-01.
  2. ^ a b "How Brands Are Taking On Quince". The Business of Fashion. 2025-08-20. Retrieved 2025-10-01.
  3. ^ Philipkoski, Kristen. "How Fashion Brand AYR Stayed Small To Get Big During The Pandemic". Forbes. Retrieved 2025-10-01.
  4. ^ Binkley, Christina (2023-11-20). "No HQ, no problem: Inside Ayr's fully remote design studio". Vogue Business. Retrieved 2025-10-01.
  5. ^ Ditch, Alexandra (2021-02-20). "We're Un-Gatekeeping Our Favorite (And Most Comfortable!) Jeans". Vogue. Retrieved 2025-10-01.
  6. ^ Ro, Lauren (2025-09-26). "Why This $145 Button-down Is Worth It". The Strategist. Retrieved 2025-10-01.
  7. ^ "A Comprehensive Guide to the 10 Best Pairs of Jeans for Men". Esquire. 2025-08-14. Retrieved 2025-10-01.
  8. ^ Burke, Ian (2024-09-23). "The Best Gifts for Dads Who 'Don't Want Anything This Year'". GQ. Retrieved 2025-10-01.
  9. ^ Sayej, Nadja. "Fashion Brand AYR Is Redefining All-American, Timeless Staples". Forbes. Retrieved 2025-10-01.


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