2025 Urdaneta, Pangasinan local elections

2025 Urdaneta City Local Elections
May 12, 2025 (2025-05-12)
Registered102,425
Turnout88.84% ( 0.17 pp)
Mayoral election
 
Candidate Rammy Parayno Maan Guico
Party Independent Lakas
Alliance Taga Urdaneta Ako! Urdaneta ang Galing!
Running mate Jing Parayno Chinky Perez
Popular vote 57,540 31,697
Percentage 64.48% 35.52%
Mayor before election

Rammy Parayno
Lakas

Elected mayor

Rammy Parayno
Independent

Vice mayoral election
 
Candidate Jing Parayno Chinky Perez
Party Independent Lakas
Alliance Taga Urdaneta Ako! Urdaneta ang Galing!
Popular vote 52,197 36,159
Percentage 59.08% 40.92%
Vice mayor before election

Jing Parayno
Lakas

Elected Vice mayor

Jing Parayno
Independent

City Council election
10 of 12 seats in the Urdaneta City council
7 seats needed for a majority
  First party Second party Third party
 
Party Independent Nacionalista Lakas
Last election 1 seat, 21.07% Did not participate 7 seats, 52.23%
Seats before 1 seat 0 seats 7 seats
Seats won 9 1 0
Seat change 8 1 7
Popular vote 413,983 214,079 44,550
Percentage 61.55% 31.83% 6.62%

Local elections were held in Urdaneta, Pangasinan on May 12, 2025, as part of the 2025 Philippine general election. The electorate elected a mayor, vice mayor, and 10 members of the Urdaneta City Council. The officials elected in this election assumed their respective offices on June 30, 2025, for a three-year-long term.

Rammy Parayno and Jing Parayno were re-elected mayor on his third consecutive term and vice mayor on his third consecutive term respectively, defeating Maan Guico and Chinky Perez.

Background

In the 2022 elections, incumbent Mayor Julio Parayno III received 53,900 votes, defeating former mayor Amadeo Gregorio "Bobom" E. Perez IV. In the vice mayoral election, incumbent Jimmy "Jing" Parayno defeated Tet Perez-Naguiat, who ran as an independent, with 45,558 of the votes.[1]

On August 5, 2024, Julio Parayno III was suspened by the Sangguniang Panlalawigan of Pangasinan for 90 days after allegedly refusing to grant a poultry company a business permit, which violated the Ease of Doing Business and Efficient Government Service Delivery Act (RA 11032).[2]

On October 2, 2024, Maan Guico, accompanied by her husband Governor Ramon Guico III, submitted her certificate of candidacy for mayor at the Urdaneta City Cultural and Sports Center. Her running mate, outgoing 5th District Board Member Chinky Perez, likewise filed her certificate of candidacy for vice mayor.[3]

Electoral system

Local elections in the Philippines take place every three years on the second Monday of May starting in 1992 and every three years thereafter, as per the 1987 constitution. Single-member positions such as mayor and vice mayor are chosen through a first-past-the-post system. The mayor, vice mayor, and the city councilors are elected by all voters in the city at large.[4]

City council members are selected using a plurality block voting method. Two additional ex officio members join the council later in the year, representing the presidents of the Liga ng mga Barangay and the Sangguniang Kabataan, both chosen after the barangay and Sangguniang Kabataan elections.[5]

Campaign

The campaign period for local elections began on March 28, 2025, and ended on May 10 as per the omnibus election code.[6]

Campaign Issues

Campaign conduct

In April 2025, the Commission on Elections (COMELEC) issued a show-cause order to mayoral candidate Julio F. Parayno III and his running mate after reports that Parayno conducted a “kissing auction” during a campaign rally, in which an elderly woman was brought on stage and participants could bid to receive a kiss from her, with bids starting at ₱1,000 and reaching up to ₱5,000. [7]





Tickets

Note: names in italic are incumbents

Mayoral election

Julio F. Parayno III, more commonly known by his nickname "Rammy", is the incumbent mayor, who was elected in 2022 with 65.92% of the vote. Elected as a member of Lakas–CMD, Parayno is seeking re-election for his third and last term running as an independent after leaving the party after the 2022 elections.

Maan Guico, wife of Governor Ramon Guico III, is seeking for a term as mayor. This marks her first time in politics, if elected, she will become the first female mayor of Urdaneta.

Candidates

Results

CandidatePartyVotes%
Rammy ParaynoIndependent57,54064.48
Maan GuicoLakas31,69735.52
Total89,237100.00
Popular vote
Parayno
​
 64.48%
Guico
​
 35.52%

Results per barangay

Legend
Barangays won by Parayno
Barangays won by Guico
Barangays where both candidates tied
Barangay Rammy Parayno Maan Guico Margin Total
votes
Votes % Votes % Votes %
Anonas 2,506 74.10% 876 25.90% 1,630 48.20% 3,382
Bactad East 950 63.72% 541 36.28% 409 27.44% 1,491
Bayaoas 2,933 78.34% 811 21.66% 2,122 56.68% 3,744
Bolaoen 486 50.00% 486 50.00% 0 0.00% 972
Cabaruan 915 62.46% 550 37.54% 365 24.92% 1,465
Cabuloan 1,339 61.99% 821 38.01% 518 23.98% 2,160
Camanang 1,895 68.63% 866 31.37% 1,029 37.26% 2,761
Camantiles 2,380 66.04% 1,224 33.96% 1,156 32.08% 3,604
Casantaan 750 71.77% 295 28.23% 455 43.54% 1,045
Catablan 2,167 57.16% 1,624 42.84% 543 14.32% 3,791
Cayambanan 2,022 71.55% 804 28.45% 1,218 43.10% 2,826
Consolacion 893 75.11% 296 24.89% 597 50.22% 1,189
Dilan Paurido 3,041 77.30% 893 22.70% 2,148 54.60% 3,934
Labit Proper 1,357 58.92% 946 41.08% 411 17.84% 2,303
Labit West 896 51.73% 836 48.27% 60 3.46% 1,732
Mabanogbog 1,381 65.02% 743 34.98% 638 30.04% 2,124
Macalong 631 57.68% 463 42.32% 168 15.36% 1,094
Nancalobasaan 1,561 68.83% 707 31.17% 854 37.66% 2,268
Nancamaliran East 1,913 65.18% 1,022 34.82% 891 30.36% 2,935
Nancamaliran West 2,352 65.55% 1,236 34.45% 1,116 31.10% 3,588
Nancayasan 2,950 72.61% 1,113 27.39% 1,837 45.22% 4,063
Oltama 530 53.43% 462 46.57% 68 6.86% 992
Palina East 2,237 68.87% 1,011 31.13% 1,226 37.74% 3,248
Palina West 1,238 56.20% 965 43.80% 273 12.40% 2,203
Pedro T. Orata 1,035 64.97% 558 35.03% 477 29.94% 1,593
Pinmaludpod 3,574 77.41% 1,043 22.59% 2,531 54.82% 4,617
Poblacion 3,669 55.89% 2,896 44.11% 773 11.78% 6,565
San Jose 2,153 54.98% 1,763 45.02% 390 9.96% 3,916
San Vicente 3,447 54.16% 2,917 45.84% 530 8.32% 6,364
Santa Lucia 1,155 59.75% 778 40.25% 377 19.50% 1,933
Santo Domingo 1,425 69.65% 621 30.35% 804 39.30% 2,046
Sugcong 330 39.33% 509 60.67% -179 -21.34% 839
Tipuso 839 65.39% 444 34.61% 395 30.78% 1,283
Tulong 590 50.56% 577 49.44% 13 1.12% 1,167
Total 57,540 64.48% 31,697 35.52% 25,843 28.96% 89,237
Rammy Parayno Maan Guico Margin Total
Votes

Vice mayoral election

The incumbent vice mayor is Jimmy "Jing" Parayno, who in 2022, won his second term with 56.41% of the votes. His opponent is outgoing 5th district Board Member Chinky Perez who has been serving as a member of the Sangguniang Panlalawigan of Pangasinan since 2016.

Candidates

  • Jimmy D. Parayno (Independent), vice mayor of Urdaneta (2019–present)
  • Chinky Perez (Lakas), provincial board member (5th district; 2016–2025)

Results

CandidatePartyVotes%
Jing ParaynoIndependent52,19759.08
Chinky PerezLakas36,15940.92
Total88,356100.00
Popular vote
Parayno
​
 59.08%
Perez
​
 40.92%

Results per barangay

Legend
Barangays won by Parayno
Barangays won by Perez
Barangay Jing Parayno Chinky Perez Margin Total
votes
Votes % Votes % Votes %
Anonas 2,307 69.22% 1,026 30.78% 1,281 38.44% 3,333
Bactad East 870 58.66% 613 41.34% 257 17.32% 1,483
Bayaoas 2,983 79.99% 746 20.01% 2,237 59.98% 3,729
Bolaoen 506 53.21% 445 46.79% 61 6.42% 951
Cabaruan 805 55.83% 637 44.17% 168 11.66% 1,442
Cabuloan 1,317 61.69% 818 38.31% 499 23.38% 2,135
Camanang 1,833 67.17% 896 32.83% 937 34.34% 2,729
Camantiles 1,999 55.96% 1,573 44.04% 426 11.92% 3,572
Casantaan 774 75.00% 258 25.00% 516 50.00% 1,032
Catablan 2,054 55.10% 1,674 44.90% 380 10.20% 3,728
Cayambanan 1,926 68.39% 890 31.61% 1,036 36.78% 2,816
Consolacion 788 66.72% 393 33.28% 395 33.44% 1,181
Dilan Paurido 2,733 70.15% 1,163 29.85% 1,570 40.30% 3,896
Labit Proper 1,334 58.66% 940 41.34% 394 17.32% 2,274
Labit West 948 55.02% 775 44.98% 173 10.04% 1,723
Mabanogbog 1,291 61.42% 811 38.58% 480 22.84% 2,102
Macalong 662 60.46% 433 39.54% 229 20.92% 1,095
Nancalobasaan 1,435 63.72% 817 36.28% 618 27.44% 2,252
Nancamaliran East 1,631 56.26% 1,268 43.74% 363 12.52% 2,899
Nancamaliran West 2,146 60.10% 1,425 39.90% 721 20.20% 3,571
Nancayasan 2,707 67.12% 1,326 32.88% 1,381 34.24% 4,033
Oltama 504 52.12% 463 47.88% 41 4.24% 967
Palina East 2,112 65.51% 1,112 34.49% 1,000 31.02% 3,224
Palina West 1,247 56.48% 961 43.52% 286 12.96% 2,208
Pedro T. Orata 879 55.35% 709 44.65% 170 10.70% 1,588
Pinmaludpod 3,088 67.51% 1,486 32.49% 1,602 35.02% 4,574
Poblacion 3,119 48.51% 3,310 51.49% -191 -2.98% 6,429
San Jose 1,910 49.47% 1,951 50.53% -41 -1.06% 3,861
San Vicente 2,451 38.70% 3,883 61.30% -1,432 -22.60% 6,334
Santa Lucia 1,141 59.83% 766 40.17% 375 19.66% 1,907
Santo Domingo 1,027 50.62% 1,002 49.38% 25 1.24% 2,029
Sugcong 326 39.37% 502 60.63% -176 -21.26% 828
Tipuso 803 63.03% 471 36.97% 332 26.06% 1,274
Tulong 541 46.76% 616 53.24% -75 -6.48% 1,157
Total 52,197 59.08% 36,159 40.92% 16,038 18.16% 88,356
Jing Parayno Chinky Perez Margin Total
Votes

City council election

The Urdaneta City Council is the legislative body of the lone district of Urdaneta City, Pangasinan. It is composed of ten elected councilors, the vice mayor who serves as the presiding officer, and two ex officio members representing the Sangguniang Kabataan and the Association of Barangay Captains.

Jen Gandia is seeking for a third non-consecutive term as a councilor. In the 2022 elections she ran for a position as a member of the Pangasinan provincial board but lost.

Incumbent councilor and former vice mayor Franco Del Prado is eligible for a third term but chose to run as the representative of Pangasinan's 5th district instead.[8]

Candidates

Results

CandidatePartyVotes%
Ponso Del PradoIndependent50,72655.75
Warren AndradaIndependent46,90851.55
Doc-Bles SumeraIndependent45,47249.97
Auring AgsaludIndependent43,09947.36
Rio EstevesIndependent42,69046.92
Tet NaguiatNacionalista41,94746.10
Hero SumeraIndependent41,22345.30
Franklin VillanuevaIndependent39,30543.20
Bong GorospeIndependent35,87939.43
Jen GandiaIndependent34,82838.28
Abby NaguiatNacionalista34,05337.42
Jigs AgsaludNacionalista30,78233.83
Abet BascoNacionalista29,40732.32
Manding VeridianoIndependent28,44031.25
Mickey PerezNacionalista27,43330.15
Danny IldefonsoNacionalista26,30828.91
Ray PadillaLakas25,11827.60
Mike MendozaNacionalista24,14926.54
Japs VillanuevaLakas19,43221.36
Jam ManalangIndependent5,4135.95
Total672,612100.00

References

  1. ^ "City Of Urdaneta - Pangasinan | Eleksyon 2022 | GMA News Online". www.gmanetwork.com. Retrieved November 2, 2025.
  2. ^ "Provincial Resolution No. 756-2024" (PDF). Sannguniang Panlalawigan of Pangasinan. August 5, 2024. Retrieved November 1, 2025.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Dismaya, Valerie Ann (October 4, 2024). "First Lady of Pangasinan, to enter Politics". Rng Luzon. Retrieved November 1, 2025.{{cite news}}: CS1 maint: url-status (link)
  4. ^ "Republic Act No. 7056". Senate Electoral Tribunal. Retrieved November 1, 2025.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Wayback Machine" (PDF). ppp.gov.ph. Archived from the original (PDF) on July 4, 2024. Retrieved November 1, 2025.
  6. ^ "CALENDAR OF ACTIVITIES AND PERIODS OF CERTAIN PROHIBITED ACTS IN CONNECTION WITH THE MAY 12, 2025 NATIONAL AND LOCAL ELECTIONS (NLE), AND BARMM PARLIAMENTARY ELECTIONS". Commission on Elections. May 24, 2024. Retrieved November 1, 2025.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Santos, Eimor (May 9, 2025). "Urdaneta mayor, vice mayor ordered to explain 'kissing auction'". NewsWatch Plus. Retrieved November 1, 2025.{{cite news}}: CS1 maint: url-status (link)
  8. ^ "Franco Paolo San Juan Del Prado". RAPPLER. November 2, 2025. Retrieved November 2, 2025.

See also

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