Željko Mitrović

Željko Mitrović
Жељко Митровић
Born
Željko Mitrović

(1967-05-31) 31 May 1967
Occupations
  • Businessman
  • Media proprietor
Spouses
Sonja Mitrović
(m. 1990; div. 1994)
Milica Mitrović
(m. 1995)
Children5

Željko Mitrović (born 31 May 1967) is a Serbian entrepreneur, media executive, and CEO of Pink Media Group.[1]

Early life

Mitrović was born on 31 May 1967 in Belgrade, then part of the SR Serbia, within Yugoslavia.[2]

Career

In 1988, Mitrović founded one of Yugoslavia's first music recording studios. He opened a radio station in 1993 and established TV Pink in 1994.[2] He later founded the music publishing house City Records. After launching the satellite program, Mitrović launched TV Pink Montenegro in 2002 and Pink BH in Bosnia and Herzegovina in 2003.[3]

Mitrović included a subsidiary in the Pink International Company: the PFI—Pink Films International, a film production complex intended for commercial film and television production. In May 2008, the Los Angeles Times wrote about Mitrović's new project, a 452,000 square feet (42,000 m2) film studio complex.[4]

In 2004, Mitrović founded Air Pink, a business jet airline, one of seven companies under Pink Media Group. They extended their 11-airplane fleet with three new Cessna XLS+ aircraft.[5] The company specialized in VIP and corporate aviation services.[2] The airline was grounded in February 2024, following the suspension of its air operator certificate.[5] Air Pink has since been rebranded as ImperialJet, following a 68% stake acquired by companies affiliated with Abed El Jaouni.[6][7]

Mitrović established the Pink Digital Company, a subsidiary of the Pink Media Group, to develop digital products and platforms. The company's Pink Digital Media System developed applications such as Pink.rs and KlikTV.[2]

Honors and awards

In 2006, Mitrović was awarded 'Manager of the Year' by the Belgrade Chamber of Commerce (BCC) for his role in the growth and development of the Pink Media Group.[8][9][10]

References

  1. ^ "Željko Mitrović – Media Ownership Monitor Serbia". Media Ownership Monitor Serbia. BIRN. Retrieved 9 June 2025.
  2. ^ a b c d "Željko Mitrović". PR-DC. Retrieved 4 May 2025.
  3. ^ "Who Owns the Media in Serbia?". Media Ownership Monitor. Retrieved 9 June 2025.
  4. ^ Wilkinson, Tracy (10 May 2008). "Serbian media tycoon is chasing big-screen dreams". Los Angeles Times. Archived from the original on 30 September 2022. Retrieved 6 February 2024.
  5. ^ a b "Serbia's Air Pink undergoes ownership change, rebrands". CH Aviation. Archived from the original on 24 August 2024. Retrieved 9 June 2025.
  6. ^ "Operator News". Archived from the original on 24 June 2025. Retrieved 25 June 2025.
  7. ^ "Serbia's Air Pink Rebrands as ImperialJet After Ownership Change". airguide.info. 5 August 2024. Retrieved 25 June 2025.
  8. ^ "Željko Mitrović: Srecan sam zbog nagrade, Hello, March 2012". 13 March 2012. Retrieved 23 September 2018.
  9. ^ Adžić, Milan. "Sledi nam sezona decenije". Večernje novosti (in Serbian). Retrieved 23 September 2018.
  10. ^ "Jošjedan show Željka Mitrovića na Pinku". Blic (in Serbian). Ringier. 19 September 2015. Retrieved 23 September 2018.